variety of media, including free-standing units such as special displays and kiosks, plus the Internet, through which the consumer can connect with and have a dialogue with the advertiser through a computer hookup, receiving product or other information, asking questions, and even ordering products and services, all on a path and at a pace controlled by the consumer.
Electronic promotions such as e-mail, baimer ads, and search, that drive visitors to your Web site, Advertising agencies often handle client purchases of interactive media.