This means determining a user's interest based on his or her preferences or behavior, constructing business rules to decide how to deal with such a person, and dealing with that person according to those preferences.
(1) a user-oriented configurability quality requirement specifying the degree to which an application or component shall be able to be configured so that individual users each have a unique user-specific experience (e.g., an e-Commerce application knows a buyer’s preferences from previous purchases and presents appropriate advertisements).(2) a quality factor measuring the degree to which an application or component is actually configured so that individual users each have a unique user-specific experience. Contrast with functional variants and internationalization.
Orchestrating the product experiences of an individual customer in a way that encourages that customer to perceive a Brand Harmony that is most personally relevant and motivating to him or her.
Tailoring a Web site's content, including advertising, to a specific individual, usually based on demographic information that they have supplied to the site.
On the Internet, personalization refers to the individually tailored display of editorial or commercial content to a given user. Frequently, this is done by showing recommendations. Depending on the technology used, personalization may use explicit (e.g. customer data) or implicit information (e.g. behavior) about the user. 7d technology integrates three different personalization methods: content analysis, behavior analysis and rules.
When applied to the Internet, it means to customize the information you want to see on a site you visit often, or to display the personal information for quick reference at a later date (like a shopping list, or home delivery details). "Your Account" and "My MSN" are two examples of personalized space on the Internet.
Matching content to the individual.
A technology that was all the rage in the late 1990s, touting online personalized interaction with individual users, and therefore enabling one-to-one marketing. This is done either via business rules or some form of artificial intelligence. Due to the fact that personalization is targeted at individuals, rather than a limited number of segments, it becomes a scale challenge. Companies have backed off from trying to manage 1,000s of business rules, and have concluded that the AI technology consumed a lot of system resources with minimal payoff. Consequently, smart enterprises today rely largely on segmentation, and personalize offers only for their best customers.
The process of matching categorized content with pre-defined user groups based on the application of business rules. Personalization can be implemented by: A generic application server A specialized application server A personalization engine
Functionality provided to a portal by WebSphere Personalization. Personalization enables information to be targeted to specific users based on business rules and user profile information. Compare to customization.
When you get a letter from a company you've never heard of, addressing you by name ("Dear Lisa, please buy our product") that's personalization. See also customization, which takes the process a step further.
Describes how software can be streamlined to the users individual needs. The term personalization has been popularized by personalization features provided by portals such as www.yahoo.com (WWW) and push channels such as www.pointcast.com, which allows users to tailor the application to their needs and interests. In particular, these personalization features have attracted many empowered users on the Web and now have become a de facto standard for high usability. With its EnjoySAP initiative, SAP has included leading personalization facilities to SAP solutions. With the mySAP.com Workplace(tm) SAP offers a role-based enterprise p rtal with state of the art personalization features.
The practice of tailoring learning content to the learner's background, style, previous knowledge, etc.
The insertion of personal greetings in email messages (for instance "Dear John" rather than the generic "Dear Customer"). Personalization requires sophisticated email list management software that allows for so called mail-merge operations.
Tailoring web content to an individual user. Can be accomplished by a user entering preferences or by a computer guessing about the user's preferences.
using information gathered about individual visitors to create customized pages for them and enhance customer service or e-commerce sales
This means determining a user's interest based on his or her preferences or behavior and developing ways to offer products and services to those preferences.
The process of matching categorized content with different end users based on business rules. This personalization process occurs upon page request to a Webserver and is handled by either (a) a general application server (b) a specialized one-to-one application server or (c) a specific personalization engine.
Customizing a document by varying the text, graphics and layout to meet the needs of an individual consumer. (Also known as Customization)
Involves customizing some feature of a product or service so that the customer enjoys more convenience, lower cost, or some other benefit.
Generating custom content or presentations for web users. Source: CRSWatch
Content can be personalized by country, publication date, subject or even user. Personalization tools can use web registration information to make intelligent choices, when serving content to a web page to make the browsing experience more valuable.
The use of technology and customer information to tailor e-mails between a business and each individual customer. Using information previously obtained about the customer, the e-mail is altered to fit that customer's stated needs as well as needs perceived by the business based on the available customer information, for the purpose of better serving the customer by anticipating needs, making the interaction efficient and satisfying for both parties and building a relationship that encourages the customer to return for subsequent purchases.
Gears a system's activities (a Web site, call center or the entire enterprise) toward a user's specific information needs and preferences.
Learning opportunities tailored to the learner's background, style, previous knowledge, etc. “Mass customization” and “1:1 marketing” applied to learning. Results are saved time, accelerated learning, more wheat/less chaff, phenomenal performance gain.
Capability for electronic library users to choose the information to be "pushed" or delivered directly to them through the e-library.
Web content and services actively tailored to individuals based on the provider's knowledge about their preferences and behavior. Personalized Web sites "remember" you when you make a repeat visit, may send you e-mails to notify you of products that may interest you, or may show you content that may interest you. Amazon.com is an example of a personalized site.
Allowing a Web site's appearance and content to be tailored to different users - for example, only registered users might be able to see certain pages or purchase online, or particular users might be offered special discounts and sales.
Personalization (or personalisation) is tailoring a consumer product, electronic or written medium to a user based on personal details or characteristics they provide.
