Process of isolating an audience (or targeting a demographic) that is most likely to respond to your advertisement.
delivering an advertisement to a particular page based on content matching or other criteria.
The process of identifying the specific needs of segments, selecting one or more of these segments as a target, and developing marketing programs and ad campaigns directed towards each.
Aiming an initiative at a specific group that has measurable and identifiable characteristics, and that can be reached. See also 'Segmentation'.
The practice of sending specific messages and/or offers only to the subset of an email list which is likely to respond favorably to those messages/offers. Effective targeting increases overall response rates and lower churn over time by maximizing recipients' interest with only highly-relevant content. Targeting is especially important when dealing with a diverse list and different mailings dealing with different subject matter. See also "Segmentation" and "Churn".
In online advertising, the ability to serve ads to the users most likely to be receptive to the advertiser's message and to deliver the most appropriate ad to a user primarily through content, demographic profiling or browser targeting.
The ability to deliver the most appropriate ad to a user primarily through content, demographic profiling or browser targeting. Advanced targeting techniques consider users' behavior and predict behavior based on user affinities and similarities to other users.
identifying, evaluating, prioritizing, and selecting the specific audience(s) that will be the focus of the marketer's communications program.
The process of delivering an advertiser's ad to the user through either content matching, profiling, or filtering.The control of the distribution of ad creative to only those web sites or those users that fit within the particular targeting parameters. Targeting has the potential to dramatically improve the advertiser's ROI.
Sending the right message to the right recipient at the right time.
Targeting is purchasing ad space on Web sites that match audience and campaign objective requirements. with targeting the advertiser can opt to show his ads only to particular users based on their age, sex, location, income or occupation,etc.,.
Selecting a target audience or group of individuals likely to be interested in a certain product or service. Targeting is very important for an e-mail marketer because targeted and relevant e-mail campaigns, yield a higher response and result in fewer unsubscribes.
This refers to the practice of identifying an audience or group that contain most likely prospects for a particular set of products and/or services, and then developing the offer and messages for that audience.
Using demographics and related information in a customer database to select the most appropriate recipients for a specific email campaign
Targeting is purchasing ad space on Web sites that match audience and campaign objective requirements. Techtarget.com, with over 20 Web sites targeted to special information technology audiences, is an example of an online publishing business built to enable advertising targeting.
Method used by marketers to increase response rates and ROI. Targeting involves choosing specific segments of a customer or prospect population based on demographic, geographic, or behavioral data for relevant messages, offers, and products.( Back to the top)
The process of delivering the best possible ad to the user through either content matching, profiling, or filtering.
Creating messages and materials intended to reach a specific segment of a population, usually based on one or more demographic or other characteristics shared by its members. 15
In online advertising, the ability to serve messaging to the users most likely to be receptive to the message, based on their geographic, demographic, psychographic and behavioral characteristics.
The process of prioritizing pollutant sources for treatment with BMPs or a specific BMP to maximize the water quality benefits of the implemented BMPs.
The ability to deliver the advertisers' messages to a precisely defined audience --e.g., SON offers keyword searches and, in turn, targeted banner opportunities. See also Keyword.
Selection of specific market segments for a campaign.
The practice by major campaign contributors of channeling donations to legislators and other elected officials best situated to further the contributors' agendas. For example, six of the top 10 U. S. House recipients of agribusiness contributions in 1994 sat on the House Agriculture Committee, and all of the top 10 U. S. House and U. S. Senate recipients of contributions from military contractors sat on committees dealing with military spending.
Sending e-mails to a subset of a mailing list based on a specific filter, trying to improve CTR and/or open ratios.
The decision about which market segment(s) a business decides to prioritise for its sales and marketing efforts. p. 228
Targeting is aiming a brand message to a specific audience or audiences, whether very broad (anyone with a TV) or aggressively narrow (female cat-lovers,18-34, in San Francisco).
the delivery of advertisement according to the interests of the reached user with the intention of maximizing ad clicks. LYCOS targets registered users on the following criteria: age, gender, region and interest (tbc). Targeting is possible throughout all LYCOS communication services and communities (e.g. LYCOS Mail, LYCOS Chat, Love@LYCOS), as well as in the LYCOS Newsletter.
The control of the distribution of ad creative to only those websites or those users that fit within the particular targeting parameters. The depth and breadth of potential targeting parameters is unlimited. Targeting has the potential to dramatically improve the advertiser's ROI. Typical targeting parameters are: local user time of day, website category, user country, user age, etc.