The net number or percentage of people who have seen a particular piece of broadcast output (e.g. a programme, daypart, channel, TV advertising campaign). Programme or daypart reach assesses what percentage of the population saw a specified amount of a programme or daypart. It is also used cumulatively to assess the total net percentage that saw a specified amount of a complete series/month of television etc. There are various ways of defining the amount of viewing an individual must have done in order to be counted as having been "reached". The BARB definition is for this to be at least three consecutive minutes. For TV advertising campaigns reach (the net percentage of the target audience to have at least one opportunity to see the campaign) is often used in conjunction with frequency (the average number of times the campaign was seen by those within the target audience who were reached) to produce an overall measure of campaign exposure.

the number of different people or homes that see a specific commercial at least once. Reach measures the breadth of an ad campaign.

The number of unique users who have seen an ad, site, or mailing. See also unique user.

The number of different people who will be exposed to an advertiser's message.

The total number of different people your organisation or campaign reaches.

The number or percent of a potential audience exposed to an ad or media vehicle one or more times within a given period.

The portion, usually given as a percentage, of a target audience (e.g., 18- to 34-year-old males, or small businesses) that has opened a particular page or site.

The geographic area of the audience a media outlet can access; usually quantified as a number of readers, listeners or viewers.

The number of unique individuals who visit a site within a specific period time expressed as a percentage of the web using population.

The percentage of people in the target market exposed to an ad campaign during a given period.

The number of people who use a broadcast medium (such as a radio or TV station) over a given period of time.... more on: Reach

is the percentage of the market population or demographic segment that is exposed to an advertising message during a 30-day period. Reach is calculated from individual impressions, the number of people who have been exposed to a message at least once. showing is a package of bulletins and/or poster panels designed to create advertising impressions equal to a specific percentage of the population in a market. A 50 showing, for example, produces advertising impressions equal in number to 50 percent of the market population. Showings are calculated from a total number of impressions, including duplicate impressions that result when a person is exposed to a message several times.

The number of different audience members exposed at least once to a media vehicle (or vehicles) in a given period.

This is the total number of individual prospects exposed to your message. It is usually stated as a percentage of the target market. It is also referred to as net, cume, or cumulative.

For our purposes, reach is the number of different people who will hear a fundraising message.

The number of unique visitors, or percent of specified target audience, to a site or group of sites within a specified session or other period of time.

The number of people or households that are exposed to an advertisement at least once over a specified period of time.

is defined as the size of the audience or overall subscribers list size, who listen to, read, view or otherwise access an particular item in a given time period.

The percentage of the Australian online population that a website has been measured to capture. This is derived from the number of unique users divided by the total Australian online population.

The number of unique visitors that visited a site over the course of the reporting period, expressed as a percent of the universe for the demographic category. Also called unduplicated audience.

The number of people or households that will be exposed to a specific advertising message over a period of time, typically four weeks.

Also known as the cumulative or unduplicated response, the amount of viewers exposed to an impression over a certain period of time.

The number or percentage of a population group exposed to a media schedule within a given period of time.

geographic area of the audience and the number of readers, listeners, or viewers who can access the media in any region

Total number of individual visitors at the web site in a time period.

In advertising, used to describe the number of different people or households exposed to a specific media message during a specific period of time.

The size of the audience reading, viewing, hearing, or interacting with a message in a given period of time. Reach can be understood as either an absolute number, or a fraction of a population.

The approximate percentage of a target audience's population which will be potentially exposed to an advertising message at least once during a specified period of time. Reach is normally measured over four week periods. Common to all media.

An audience research term. The number (or percentage) of different people (or households) who see a TV commercial, hear a radio program (etc.) in a defined time period. For example, if a radio station has a weekly reach of 15% of people, that means 15 people in every 100 in the population of the area heard that station at least once in a week. Reach is the same as cumulative audience, but less of a mouthful. 3-plus reach means the number of people who have seen/heard a message 3 or more times. See also incidence.

The approximate percentage of the target market audience population potentially exposed to the advertising message at least once during the GRP showing.

The number of distinct people exposed to a retailer's ads in a specified period.

The number of individuals or households within a specific target audience that sees a particular marketing message. It can be stated as a percentage of the target audience. Contributed by: MarcommWise Staff

The percentage of the target audience exposed to an ad at least once during a defined period of time.

A measurement of the cumulative unduplicated target audience potentially exposed one or more times to a particular program, station or publication in a given time frame. Reach is usually expressed as a percentage of the target population in a geographically defined area.

The number of different persons exposed to a specific media vehicle or schedule at least once. Usually measured over a specific period of time.

The amount of different types of people who see an ad or message, including a website. Popularity.

The percentage of the population or households covered by the advertising campaigns.

The number of different individuals (homes) exposed to a media schedule within a given period of time. The percentage of unduplicated audience in a given target in a given market receiving the commercials of a given product within a certain time period.

The number of people potentially exposed to an AD expressed as a percentage of population.

The percentage of target customers who receive an advertising message.

The number of unique web visitors to a site within a specified session or other period of time. Reach is expressed as a percent of the universe for the demographic category. Also called unduplicated audience.

The number of different persons or homes exposed at least once to a specific media vehicle or schedule. Usually measured over a period of time.

The number of homes to which the service is available regardless of whether or not residents choose to subscribe.

The total number of people who will see a given ad.

percentage of population watching a channel, programme or advertisement, for at least three consecutive minutes

3/4– (1) In media ratings, the unduplicated number of individuals or households exposed to an advertising medium at least once during the average week for a reported time period. It is interchangeable with Cumulative Audience and Net Reach.

Subscribers individual list or publications audience size.

Information that gets to or is available to the largest possible number of people in the target population.

The percentage of consumers in the advertising target actually exposed to a particular advertisement in a stated time period.

the percentage of a target audience that has an opportunity for exposure to a campaign in a given time period

Marketing term, referring to the percentage of a target group that is reached by an advertising campaign

Reach is an estimate of percentage of the total target audience's population, which will be potentially exposed to the advertising message one or more times during all advertising programs common to all media.

The number of people or households exposed to a particular advertising media or media schedule during a specified time.

The number of unique viewers exposed to a campaign.

The number of different people or households exposed to your television commercial. Often used in tandem with "frequency," or the number of times the same viewer sees your ad, to describe the impact of an advertising campaign.

The number of individuals exposed to an impression during a specified period of time.

The number of target consumers exposed to a particular marketing effort.

Net reach is the unduplicated number of people or households exposed to a medium, not to a specific advertisement.

The number of different people in a channel/station’s audience who will be exposed to the commercial message at least once during a given spot schedule. Reach generally is expressed as a percent of the target demographic.

Unique Web users that visited the site over the course of the reporting period, expressed as a percent of the universe for the demographic category. Also called unduplicated audience

The total percentage of individuals a market area exposed to a transit program during a specified time period.

The estimated number of individuals or households in a target audience that receives a specific marketing message

The percent of the population reached by your ad.

The unduplicated number of persons or TV homes, etc., which will receive the commercial impressions.

The number of different persons or households exposed to a particular media schedule at least once during a specified time period. Real Property - Real estate.

The cumulative percentage of a population measured to have viewed at least once, for a specified consecutive period of time (typically 1+, 3+ or 20+ mins)

The number or percent of a defined universe or target group who are exposed or potentially exposed to a particular advertisement within a defined period of time.

A metric that estimates, for a given reporting period, the Unique Visitors to a website or network of websites, as a percentage of all Unique Visitors considered accessible to that website or network of sites. Percent of the audience "reached".

In the application of statistics to advertising and media analysis, reach is defined as the size of the audience who listen to, read, view or otherwise access a particular work in a given time period. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance 'TV households', 'men' or 'those aged 25-35').

the fastest point of sail; subdivided into close reach, beam reach and broad reach.

Point of sailing with wind near the beam.

All points sailing between running (downwind) and closehauled (upwind). This includes: close reach, beam reach and broad reach

On a tack with the wind coming from the side (abeam)

point of sail where the wind is coming directly over the side of the boat, not at an angle more toward the back (downwind) or at an angle more toward the front (upwind)

A point of sail from about 60° to about 160° off the wind. Reaching consists of "close reaching" (about 60° to 80°), "beam reaching" (about 90°) and "broad reaching" (about 120° to 160°)

sailing with a beam wind

To sail across the wind.

Sailing with the wind coming over the side, or abeam.

tack with the wind partly behind the ship and partly to the side. Usually identified by the windward side - e.g. starboard reach or a larboard reach.

The course of a sailing boat with the wind aft of close-hauled and forward of running.

To stretch out the hand.

The act of stretching or extending; extension; power of reaching or touching with the person, or a limb, or something held or thrown; as, the fruit is beyond my reach; to be within reach of cannon shot.

Extent; stretch; expanse; hence, application; influence; result; scope.

An extended portion of land or water; a stretch; a straight portion of a stream or river, as from one turn to another; a level stretch, as between locks in a canal; an arm of the sea extending up into the land.

The length of area between two specific points (usually between 2 gages) along a river, stream, or channel.

The portion of a stream that extends downstream from the confluence of two streams or rivers to the next encountered confluence and where the stream power changes by 95%.

The communities and habitat conditions associated with a site are characterized within a defined length of the stream referred to as the "sampling reach." This approach provides a common spatial scale upon which to assess community and habitat characteristics.

A section of a stream or river with homogeneous characteristics.

Length of forward stride by forelegs without wasted or excessive motion.

The Distance between any two points on the banks of a river, wherein the current flows in an uninterrupted course.

a continuous section of a stream or river

a continuous, unbroken stretch or expanse of surface water

a fundamental channel unit defined as a length of channel homogeneous in channel pattern, relation of valley flat to channel, and discharge (Kellerhals et al

a geographical entity, representing a "segment" of the real river

a piece of straight river, and of course the current drives through such a place in a pretty lively way

a significant piece of surface water generally, but not always, between two confluences

a stretch of water visible between bends in a river or channel

a visible length of river extending away from or adjacent to the observer, also a length of river with various water types such as pools and riffles.

A segment of stream length that is arbitrarily bounded for purposes of study.

A comparatively straight part of a river or channel between two bends.

Refers to a length of channel over which the channel characteristics are stable or similar. All geomorphological features and types of aquatic habitat should be proportionately represented in the section of the river or stream being assessed, and at least two of each of the major features of the section should be represented.

A portion of a stream or creek that is mapped and monitored by researchers.

Reaches organize the Sabine Basin's 110 subwatersheds into seven groupings roughly corresponds to the old segment system for the main-stem of the river.

The smallest subdivision of a drainage system consisting of a uniform length of channel or a discrete portion of a channel.

A continuous stretch or expanse of the river.

A channel type unit length with the same channel type existing for a length over twenty Bankfull channel widths (Rosgen). The length of channel uniform with respect to discharge, depth, area, and slope. The length of a channel for which a single gage affords a satisfactory measure of the stage and discharge. The length of a river between two gaging stations. More generally, any length of a river.

A section of stream between two defined points.

The distance between two specific points outlining that portion of the stream, or river for which the forecast applies. This generally applies to the distance above and below the forecast point for which the forecast is valid.

a length of stream channel, (lake or inlet) exhibiting, on average, uniform hydraulic properties and morphology.

A straight portion of a channel, stream or river.

the combined length of a bike's top tube and stem, which determines the rider's distance to the handlebar.

Length of a river containing no intersections

A term used to describe a specific length of a stream or watercourse. For example, the term can be used to describe a section of a stream or watercourse between two bridges.

A definite portion of a stream channel, commonly taken between two gauging stations, but may be taken between any two specified points.

The length of a channel uniform with respect to discharge, depth, area, and slope.  More generally, any length of a river or drainage course.

For the purposes of this survey, we will refer to the "reach" as a designated length of stream (approx. 50 meters) walked along to record observations and within which a specific monitoring site is located.

A section of a stream or river between two specified points or possessing some common characteristic(s).

On a non-tidal river the stretch of water between locks or on the tidal river between bends or landmarks.

describes the length of forward stride taken by the forelegs when in motion

a portion of a stream or creek tha...

A section of a river or stream that generally extends from one tributary to another, or sometimes from a tributary to a dam or other feature. A reach is typically less than 20 miles in length. Water quality assessments of use support are made on individual river reaches using monitoring data for that reach, and other supporting data and information.

A specified length of a stream or channel.

A specified segment of a stream's path.

The ability to operate for extended periods at considerable distance from shore support.

(1) An arm of the OCEAN extending into the land. (2) A straight section of restricted waterway of considerable extent; may be similar to a narrows, except much longer in extent.

move forward or upward in order to touch; also in a metaphorical sense; "Government reaches out to the people"

to extend as far as; "The sunlight reached the wall"; "Can he reach?" "The chair must not touch the wall"

Describes how actors were touched by their interaction with the activities and/or results of the research program.

Reach was a single released by UK pop group, S Club 7 on May 22, 2000. Reach is an up-tempo track co-written by Cathy Dennis and A.Todd. The song was a massive hit and is to this day, a classic party track.

To strain after something; to make efforts.

to gain with effort; "she achieved her goal despite setbacks"

to exert much effort or energy; "straining our ears to hear"

Complex European legislation in preparation on the use of chemicals by industry. Intensively discussed. The recovered paper used for recycling should not be covered by REACH.

In February 2001 the European Commission published a White Paper on a new Chemicals Policy. This White Paper proposes to expose all 30,000 chemical substances produced or imported in a quantity of over 1 ton/y to a Registration, Evaluation and Authorization system for Chemicals (REACH).

The EU's new regulation covering the Registration, Evaluation, Authorization and Restriction of Chemicals.