The time period during which an individual message is on display. Posters are normally contracted on a monthly basis, rotating bulletins typically display for a two-month period, and the term for permanent bulletins depends on the individual contract.
The period of time when a transit campaign is exhibited, usually in weekly increments.
The days of exposure during which the individual advertising message is on display. Period varies according to contract.
In a statistical report, the display period is the time between each generated statistic. The report period is the time between the first and last display period. For example, if viewing a report of 24- one hour values, the display period is 1 hour and the report period is 1 day.
The length of an out of home advertising program expressed in days or weeks