Refers to a rotation of your ad throughout the online editions of The Salt Lake Tribune and Deseret Morning News. Advertisers select the number of total monthly impressions to be delivered. The system then delivers a random rotation throughout all advertising areas of both papers' online products. Under ROS, advertisers do not specify where ads will appear. S - T
Refers to a rotation of your ad throughout the online editions of Websites. Advertisers select the number of total monthly impressions to be delivered. The system then delivers a random rotation throughout all advertising areas of the wesite or publisher. Under ROS, advertisers do not specify where ads will appear.
A run-of-site ad is placed to rotate on all non featured ad spaces on a site.
Rotation of ads throughout a Web site. ROS advertisers choose the total number of ad impressions desired, in advance, and ads within the ROS rotation continue until the campaign is completed. ROS advertising offers advertisers the opportunity to enhance their brand image through a mass marketing approach. ROS advertisements, on The Salt Lake Tribune and Deseret News’ online editions, are 468W x 60H pixels in size and are referred to as “banner” ads.
Ad buying option in which ad placements may appear across an entire site. This type of placement option would be usually be at a lower cost to the advertiser than the purchase of specific site sub-sections.
ad buying option in which ad placements may appear on any pages on sites within an ad network.
A run-of-site ad is one that is placed to rotate on all nonfeatured ad spaces on a site. CPM rates for run-of-site ads are usually less than for rates for specially-placed ads or sponsorships.
Run-of-site is an ad buying option in which ad placements may appear on any pages of the target site.