Definitions for "Interactive Advertising"
advertising that allows two-way communications between the advertiser and the consumer via a computer connection.
Refers to all types of advertising through the Web, wireless and interactive television advertising. Interactive advertising can include banners, site sponsorships, e-mail campaigns, search engine marketing, classified ads and interactive television commercials Interstitials: Also known as transition ads, intermercial ads, splash pages and Flash pages is an basically an ad that appears between two content pages.
all forms of online, wireless and interactive television advertising, including banners, sponsorships, e-mail, keyword searches, referrals, slotting fees, classified ads and interactive television commercials.