Number of homes or individuals exposed to an advertisement or group of advertisements in whole units; usually expressed in thousands.
The number of people who have seen a specific banner ad. There has been much debate over how to value and therefore charge for advertising space on a Website. Impressions is a more relevant business measurement than hits because it aggregates all the hits per page to measure the number of people who have seen a specific Web page. Online ad rates are often determined by the number of impressions. Impressions are also referred to as page views. Impressions refer to the downloading of the image from the server, not the actual clicking on the ad, so even though a page loads with an ad on it and no one sees or clicks on it, it counts as an impression.
An impression is the industry term for delivering an ad a Web page. Technically, an impression is a call from the ad engine to the ad server to return an advertisement graphic.
number of viewers (p. 276)
Advertising has begun to be sold on websites all over the WWW. It comes in the form of a banner (usually animated and flashing) which sits on the webpage much like an advertising banner is displayed at sporting arenas and stadiums. The spaces are usually sold in blocks of thousands of impressions. In this case, an impression is exactly the same as a hit. After purchasing an amount of impressions for your banner, you can be guaranteed that many people have hit the page containing your advertisement.
Every exposure to your advertising message is an "impression." Gross Impressions (similar to GRP) account for each exposure an individual target prospect has to your message. Net Impressions (similar to Reach) count only the first impression to your message.
the total number of times an individual is exposed to an advertising message.
the total number of audience exposures, including duplication, to all media vehicles in a complete media schedule, with one exposure = one impression; in Internet advertising, refers to the number of times an ad banner or other ad is viewed, including duplication (also referred to as an ad view). See gross impressions.
Each time a banner is displayed on a web page, it is counted as one "impression". If your banner was displayed 50 times in one day, 50 "impressions" were delivered. Also known as "ad views".
The gross sum of all media exposures (number of people or homes) without duplication. The total number of times an ad is seen on a Web page.
One impression = one delivery of an advertising banner. Number of impressions means number of advertising displayed.
A term derived from banner advertising that denotes each time your ad is shown to someone. The number of clicks for your ad is divided by the number of impressions to derive the clickthrough rate.
The number of times a web message is displayed. For example, each time your Sponsored Search listing appears on a page, it counts as one impression.
A view of an advertisement; a banner ad's number of impressions is the number of times the ad was served up to visitors.
the number of times a site or section within a site has been requested by a browser
This is a term used to refer to the showing of an advertisement or webpage. If you receive an impression on your site, this means 1 person has viewed the advertisement.
The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues relating to cache or overcounted due to requests that were not completed.
The total number of exposures to a certain media without regard to duplication.
The total number of impression opportunities an outdoor unit can produce measured against a target audience in a market. Cumulative impressions can be combined to reflect an entire outdoor campaign.
The single appearance of a web page to a visitor. Previously, Impressions used to be an important measurement for ad effectiveness. But now, Click throughs are considered as better measures of effectiveness.
The number of times an ad banner is requested by visitors' browsers, and presumably seen by the user.
Number of times your ad is seen by users
amount of times a page is viewed.
(Ad Impression or Page Impression) - The number of times an ad is delivered. When an advertiser buys advertising on a CPM basis, the advertiser is paying for every 1,000 impressions that the site can deliver. Different sites measure an impression differently. Some sites count an impression when an ad is requested, others only when an ad is fully downloaded.
The number of times a page, or an ad, is displayed.
The number of times an advertisement is viewed by web surfers.
Number of times an ad banner is downloaded and presumably seen by visitors.
A media term – Sum of all exposures
This is a term used by media to describe and quantify the number of individuals who have an "opportunity" to see an AD in a given amount of time. See CPM.
The number of times a banner is displayed. Each time a banner is displayed, counts as one impression. Also called Banner Views.
This often refers to every time an advertisement is viewed. When one document calls for an ad to be viewed (usually weather is it actually viewed or not) one impression is recorded. See also CPM.
1. The sum of all media exposures without regard to duplication. 2. The number of times a web site visitor downloads a banner ad.
When a banner is displayed on a web site it is considered one impression. See Also: Clicks.
3/4– Number of homes or individuals exposed to an advertisement or group of advertisements. In Internet parlance, the total number of times an advertising banner has been served to the Web population. To be counted as an impression, the banner has to successfully load on the user's browser.
The total number of printed pages produced by the printer.
Each time a banner or text link ad is loaded into a surfer's browser constitutes an impression. When you place code on your page that calls the banner image from the sponsor's server, this allows them to count the impressions by the number of times the graphic is loaded. Some Text Links include a 1 x 1 pixel graphic, called a Tracking GIF, which serves this purpose without taking up at lot of space like a banner or button.
are the number of times a banner or advertisement is displayed to viewers.
Impressions is every view of a displayed advertisement.
This is the term used to describe the number of times an advertiser's ad is loaded on a page for a user to view.
(a.k.a. page views) Each time an end user retrieves an HTML document.
The number of times an advert ( ad-impressions) or web page (page impression) has been viewed.
Counting term for banner displays in an advertising campaign.
Every exposure to an advertising message is an "impression."
An advertising term that has come to mean, for Internet purposes, the delivery of an ad to a browser. An impression is a media exposure.
How many times your ad was delivered to a viewer. Used in on-line advertising.
Used in Internet advertising to describe the number of times a banner ad displays and presumably is seen by users.
A measure of the number of times an ad is displayed on the screen. Internet ads were traditionally charged on a per-impression basis ( CPM), but are now predominantly pay-per-click.
The actual number of people who've seen a specific Web page. Impressions are much more accurate than hits when discerning how much traffic your Web page actually receives. Impressions are sometimes called "page views".
The number of times a special is viewed (downloaded).
The number of "impressions" means how many times a visitor has seen an ad.
The number of times an ad appears on users' computer screen.
A name derived from banner advertising that represents each time your ad is shown to user's computer.
Advertising term for viewer exposures applied from everything to roadside billboards to magazine page views.
Refers to the number of times your text or banner ad is shown. For example, each time your text or banner ad is shown, it is considered one impression.