DAILY EFFECTIVE CIRCULATION. The average number of daily potential exposures to a display or group of signs determined by counting only those vehicles traveling toward the face of the sign, and then multiplying that number by the average number of people per car during the hours the sign is visible. Pedestrian and mass transit circulations are not included. This is the basic measure in establishing cost per thousand exposures on signs. The basic traffic numbers can usually be obtained from your State Department of Transportation.
Daily Effective Circulation. Potential viewers. The number of people that have an opportunity to see the advertising structure in a 24-hour period.
Daily Effective Circulation. The total number of people, regardless of duplication or their participation in your target, exposed to an out-of-home advertising message in 1 day.
Daily Effective Circulation. The audited audience of potential viewers who have the opportunity to see an outdoor message during a 24 hour period.
Daily Effective Circulation. The average number of potential viewer impressions generated by vehicles during each campaign day. Synonym: Daily Impressions/ Truck
Daily Effective Circulation. The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight).
Daily Effective Circulation. A potential exposure of an advertising display. DEC represents the average number of potential viewers over a 12-hour period for regular panels, or 18 hours for illuminated structures.
Daily Effective Circulation. The average number of potential viewer impressions generated by vehicles during each campaign day of 9 - 10 hours drive time.
Daily Effective Circulation. The average number of persons exposed per day to a sign or a group of signs. For outdoor advertising, this is based on a 12-hr. period for non-illuminated displays, or an 18-hr. period for illuminated displays.
The average total number of potential impressions identified for a single transit location in one day.
Daily Estimated Circulation. The number of people who will see your board per day as verified by the Traffic Audit Bureau.
Daily Effective Circulation. Average number of persons18+ potentially exposed to an advertising display for either 12 hours (unilluminated- 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to 12:00 midnight). Also called daily impressions.