Selling via a promotion delivered individually to the prospective customer. Direct marketing differs from general marketing in that the result of the promotion is measurable in terms of the response. Direct marketing is largely dependent upon the use of customer files and lists. ( See Data Base )

Direct marketing stands for a series of direct communication activities, which means targeted to one single user.

Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers. The direct marketing industry has grown enormously as a result of increasingly specialized mailing lists.

Marketing material sent directly to consumers instead of using a mass medium.

Marketing to the customer without the use of an intermediary.

databases that identify the prospects most likely to respond to direct marketing efforts (p. 148)

A form of retailing not using a store, where customers are offered merchandise through catalogs, mailers or television ads and purchase by telephone or mail.

Marketing without intermediaries between the sellers and the buyers.

Interactive marketing that produces a measurable response or purchase that can be stored as data.

marketing via a promotion delivered directly to the individual prospective customer

Marketing efforts that are targeted directly and proactively towards the customer, such as marketing via email, physical mail, fax etc.

Marketing efforts, in total directed toward a specific targeted group--direct selling, direct mail, catalog or cable--for soliciting a response from customer. A library may mail a library registration card to every new mother in the hospital.

Direct marketing differs from general marketing in that the result of a promotion is measurable in terms of response. Direct marketing is also largely dependent upon the use of customer files and lists. Direct marketing is utilized by virtually every type of business and organization; however, the primary users are magazine publishers, catalog houses, political campaign organizations, and financial institutions.

Automated selling through mail or other forms of communication addressed to a specific person.

Promotional selling done individually to consumers. Some forms of direct marketing include mail order and door to door sales.

Any method of distribution that gives the customer access to an organisation's products and services without the need for an intermediary.

Marketing efforts geared directly toward individual consumers, usually by telephone or mail and sometimes, in this high-tech age, by electronic means.

The planned recording, analysis and tracking of customer behaviour to develop a relational marketing strategies

This is a sales generating section of the insurance company that deals with clients directly and sells financial products - normally non-complex products - directly to the client without the assistance of an intermediary. It is usually done by means of mail shots, telephone sales or media advertising.

A planned system of contacts seeking to produce a lead or a sale. One method is marketing via direct mail delivered directly to the individual prospective customer. Direct marketing generally uses a database and can be measured in costs and results. See Personal Marketing.

Marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response.

A planned system of contacts seeking to produce a lead or an order. Using any media, direct marketing requires the use of a database and can be measured in costs and results.

Selling directly to customers and bypassing retailers by using direct means such as door-to-door selling, telemarketing, home parties and mailing lists

A form of retailing in which a customer is first exposed to a good or service through a nonpersonal medium and then orders by mail or phone -- sometimes, by computer.

The targeting of marketing communications directly to individuals (typically a large number at a time) rather than through a mass media. Contributed by: MarcommWise Staff

Marketing that aims for an immediate action, response or sale (as opposed to “awareness”) from its intended audience, who are often directly targeted through personalized communications (such as mail or e-mail). David Ogilvy considered direct his “secret weapon,” though most mainstream agencies still regard direct as a bastard step-child of “real” brand advertising -- you know, the kind that wins awards, regardless of its actual effectiveness.

The process of marketing a product immediately to a customer, rather than promoting a retail store where the product could be purchased.

An information-driven marketing process managed by database technology, that enables marketers to develop, test, implement, measure, and appropriately modify customised marketing programs and strategies. The objective is to effect a measurable response and/or a transaction.

Communicating directly with consumers in an effort to elicit a response or a transaction.

A direct communication to a customer or business that is designed to generate a response in the form of an order, a request for further information, or a visit to a store or other place of business. (Also called Direct Response Advertising)

Sending a promotional message directly to consumers, rather than via a mass medium. Such as direct mail and telemarketing.

The process of sending promotion material to a named person within an organisation.

A 1 to 1 marketing approach that views any medium as a means of reaching a specific audience with the objective of improving organisational performance. Direct marketing necessitates the ongoing use of a marketing database. See our definition at the beginning of this glossary.

The catch-all term for one-to-one communication with consumers by means other than conventional advertising.

utilizing a database specifically to target consumers, bypassing traditional channels of distribution

An interactive marketing system that uses one or more advertising media to effect a measurable response or transaction at any location.

Marketing to customers using one or more advertising media aimed at achieving measurable response and/or transaction.

Direct marketing is any method of distribution that gives the customer access to an organization's products and services without intermediaries; also, any communication from the producer that communicates with a target market to generate a revenue produci

Using any media including press, internet, direct mail and telemarketing, direct marketing uses response mechanisms to drive enquiries to your product and maximize sales. All direct marketing can be monitored and analysed against costs and results.

Advertising that involves a "direct response" (which is an equivalent term) from a consumer - for instance an order form or coupon in a book-review section or in the back of a book, or mailings (direct-mail advertising) to a group presumed to hold a special interest in a particular book.

All activities which make it possible to offer goods or services or to transmit other messages to a segment of the population by post, telephone, e-mail or other direct means.

All forms of direct response advertising that is looking for an immediate, direct sale including DRTV, direct mail, radio and print, the internet, direct videos, catalogs sales and mail order, and network marketing (Multi-Level).

A decision by a company's marketers to select a marketing channel which avoids dependence on marketing channel intermediaries and to focus marketing communications activity on promotional mix ingredients which deal directly with targeted customers. p. 468

The use of non-personal media, the Internet or telesales to introduce products to consumers, who then purchase the products by mail, telephone or the Internet. p. 430

The method by which a merchant solicits business to a population that did not ask to be solicited (i.e. "junk mail"). It is often mistakenly confused with terms like, "mail order" and "telephone order." A merchant that sends catalogs or brochures to a mailing list of past customers is not a direct marketer, but a merchant who sends catalogs or brochures to everyone in a geographic area is a direct marketer.

Names and addresses of consumers are obtained from a credit bureau based on a number of criteria requested by a store or company. Then the consumer receives a mailing, generally offering a product or service. Catalogs are the largest users of direct marketing.

It is the sending of promotional messages directly to individuals instead of through the mass media. Methods include direct mail and telemarketing.

Any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order (direct order), a request for further information (lead generation), and/or a visit to a store or other place of business for purchase of specific product(s) or service(s) (traffic generation).

Marketing done directly to the prospective end user, or individual book buyer, usually in mail solicitations. The seller bypasses wholesalers and distributors. Direct marketing targets highly specific groups, and thus requires carefully-built mailing lists.

A transaction category for providing customized services and procedures for merchants which offer merchandise or services via catalogs, telephone calls, mailings, and/or advertisements.

Takes Four Major Forms – Mail-order selling - mailed letters, fold outs, catalogs. Mass-media selling - direct response ads in newspapers, magazines, radio, and TV. Telephone selling. On-premise selling - door to door, home demonstration parties.

Direct marketing is a discipline within marketing that is used when measurable leads, sales, or traffic (retail or web) are the objective. A direct marketing effort is undertaken to generate a specific response -- which can be tracked and measured.