An explicit suggestion in persuasive writing or speech that encourages the reader or listener to take a specific action.
The written equivalent of the sales close, the call to action incites the prospect to take a specific action in exchange for a specific offer. While it’s one of the most important elements of a marketing piece, it’s also frequently neglected and/or insufficiently considered.
The intended response a web site owner wishes site visitors to take when they view a web page. Various calls to action include order, purchase, subscribe, download, and click here.
a Call Successful email marketing campaigns are a result of calls to action that get results
a directive to the reader of the ad
a feature on your banner ad that gives the viewer a path of action
a lobbying campaign in which a nonprofit releases information to the public in order to encourage them to contact legislative representatives in order to influence public policy
a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action
a step your readers can take to implement the ideas you shared with them
A direction to the viewer to respond in some way (usually to buy).
Used in ad copy to generate user response. Examples include phrases such as "Click HERE!", "Act NOW!", "Join Today!", etc. Good calls to action can help boost CTR rates, and increase the success of the campaign.
Copy that encourages the reader to respond and provides clear details on how (i.e., by mail, 1-800#, website, fax) and expiry date for response.
A statement, usually at the end of a marketing piece, encouraging the reader/viewer/listener to take the action that is the objective of the piece. This action may be buying the company's product or service, or simply taking the next step in the sales cycle, such as arrange a product demonstration. Contributed by: MarcommWise Staff
In an email message, the link or body copy that tellst the recipient what action to take.
What you want your visitor to do at your website. Examples of a call to action would include purchasing a product, signing up for your service, filling out a form, etc.
In an e-mail message, the link or body copy that tells the recipient what action to take.
Call to Action is the action that is requested by a marketer's content (either from an advertising banner or web-site copy). This may be to click-through to enter a contest, enter a survey to win a free prize or purchase a product.
A banner with some type of feature that is meant to generate an intended response by the viewer. A call to action could involve the choice of wording inside the banner or the end result of an animated piece. The intended result could be simply clicking on the banner, or it could involve a subscription, registration or purchase. A call-to-action banner is the opposite of a passive banner.
Whatever you want your customer to do through a given marketing effort. Some examples would include purchasing a product, signing up for your service, filling out a form, etc.
The intended response a web site owner wicshes site visitors to take when they view a web page. The call to action might be to order, purchase, subscribe, download or click here.
Call to Action is an organization that advocates for a variety of causes within the Roman Catholic Church. Call to Action's goals include women's ordination, an end to mandatory priestly celibacy, a change in the church's teaching on a variety of sexual matters, and a change to the way the church is governed.