the major controllable variables - product, price, promotion and place (distribution) - that the firm blends to produce the desired market response
the blending of four marketing elements-product, distribution, price, and promotion (p. 11)
The blending of a variety of marketing elements (prince, product, packaging, distribution, information, promotion, public relations and advertising) into a marketing program.
The set of controllable marketing variables (product, price, place, promotion) that the firm blends to produce the response it wants in the target market.
the tactical "tool kit" of product, distribution, promotion, price and people that an organisation can control in order to facilitate satisfying exchanges (18)
The total elements of a firm’s product / service marketing efforts that influence sales results. (e.g., product styling or service features, pricing, packaging, advertising, sales promotion, public relations, service, distribution etc.)
those controllable marketing variables - product, place, price, and promotion - that the enterprise makes use of to satisfy the demands of the target market and that together comprise the enterprise's marketing effort. Page 179
the four major elements of marketing (product, price, promotion, place). The right product must be found to satisfy consumer needs at the right price and be made known and available in the right market area.
a combining of these four var
a combining of these four variables in a
A specific combination of variable marketing elements (product/service, price, place/distribution, promotion plus process/ delivery, Physical evidence and personnel) that the company uses to reach its objectives in the target market..
The company's blend of Product planning, Pricing, Place (distribution) and Promotion-better known as the 4 P's of marketing.
The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 P's.
The activities controllable by the organization and include the product, service, or idea offered, the manner in which the offering will be communicated to customers, the method for distributing or delivering the offering, and the price to be charged for
The effect of meshing product, price, promotion, and distribution strategies to achieve success.
Combination of the four p's- product, place, price and promotion, used in promoting a product.
The combining of those marketing variables over which an organisation has control in such a way as to achieve its business objectives within a target market.
the blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market.
The combination of the marketing 'tactics': product, price, place (distribution) and promotion.
The mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market. The most common classification of these factors is the four-factor classification called the "Four Ps"-price, product, promotion, and place (or distribution).
The controllable activities that include the product, service, or idea offered, the manner in which the offering will be communicated to customers, the method for distributing the offering, the price to be charged for the offering, and the services provided before and after the sale.
This is a blend of the Four Ps of Marketing: Product, Price, Promotion and Place (which really means Distribution).
The unique blend of product pricing, promotion, offerings and distribution designed to meet the needs of a specific group of guests.
the four sets of tools the entrepreneur may combine to shape market demand and facilitate transactions: Product, Price, Promotion, Distribution.
Blending of a variety of marketing elements (price, packaging, distribution, promotion, public relations, etc.) into a marketing program.
The term used to focus on the pertinent Ps: place, product, price, promotion, packaging, programming, and people; the controllable factors a marketing manager can manipulate in addressing a marketing problem.
the combination of price, product, place and promotion to make a product or service desirable to the consumer
A Marketing Mix is the combination of product offerings used to reach a target market for the organization. The marketing mix comprises the Product (what the actual offering comprises), Price (the value exchanged for that offering), Promotion (the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four Ps.
The strategy of the organisation consisting of products, price, place and promotion strategy (also known as the 4p's).
A group of elements used to sell a product or service: product, place, price and promotion. There are other definitions of marketing mix as well including public relations, people etc.
Four basic marketing strategies, collectively known as the four Ps-product, place, price, and promotion.
Variety of the elements in marketing efforts. Can iclude details such as pricing, product features, packaging, advertising, merchandising, distribution, and budget.
The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.
The tactical "toolkit" of product, place/distribution, promotion, price and people that an organisation can control in order to facilitate satisfying exchange. p. 16
The tools used to craft and implement marketing strategies. Product- what the actual offering embodies Place- the means of having the product that is offered available to the target audience Price- the value exchanged for that product Promotion- the means of communicating the offering to the target audience
Various marketing elements and strategies that must be used together to achieve maximum effectiveness.
a term used to describe the four Ps of marketing. The four Ps are price, product, promotion and place or distribution channels.
The unique blend of products, pricing, promotion and distribution targeting a specific group of people.
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The concept that marketing strategy selects product, price, promotion, and channel targets in selected markets.
The marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained. The model was developed by Neil Borden (Borden, N. 1964) who first started using the phrase in 1949.