Definitions for "Marketing Mix"
The combination of marketing inputs that affect customer motivation and behaviour. These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.
The set of marketing tools that the firm uses to pursue its marketing objectives in the target market. One of the most popular classifications of marketing mix tools is called the
The informed strategic combination of messages, channels, and timing that targets your ideal potential customer.
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a stirring industry and studying more about it is quite valuable
the organization of all forms of marketing activity for a brand