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Definitions for "Advertising Allowance"
Keywords:  distributor, reseller, wholesaler, retailer, marcommwise
Related Terms: Trade advertising, Cooperative advertising, Merchandising, Co-op advertising, Co-op, Industrial advertising, Advertising specialty, Promotion, National advertising, Customer, Advertising, Brochure, Mass marketing, Image advertising, Sales promotion, Point-of-purchase display, Marketing, Merchandising, Point of purchase, Bait advertising, Premiums, Distributor, Retail, Retailer, Intensive distribution, Retailing, Distribution channel, Finished goods, After market, Vendor managed inventory, Giveaway, Jobber, Wholesale, Loss leader, Cross-sell, Retail sales, Marketing communications, Quick response, Drop shipper, Infomercial, Merchandise, Finished goods inventory, Retailers, Plug, Vmi, Dropshipper, Upsell, Point-of-purchase, Shop
Money paid by manufacturers to distributors or retailers to encourage them advertise a specific product to customers.
admedic.com
a common method exercised primarily for consumer products
referenceforbusiness.com
a dividend paid by a marketer to a reseller for advertising their product
business.enotes.com
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