Definitions for "Point-of-purchase"
Refers to promotional items such as cards, posters, coasters, stickers, etc. placed in a retail environment. Syn: point-of-sale.
advertising that targets shoppers within the retail environment. Often aimed at impulse purchases. POP includes counter displays, window displays, store banners, aisle displays, etc.
Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.