The activities associated with selling products, such as identification of the market{7}, advertising at the right time in the right media{7}, and creating attractive packaging and displays; also, the study of the best methods to accomplish such goals.
A term used primarily in reference to those marketing activities that are conducted at the point of sale. In book publishing and selling, this embraces such aids as display racks, tables, bins, and posters; activities such as replacing stocks, straightening titles, etc.; and the overall management of inventory in supermarkets and other non-bookstore outlets to ensure display of the fastest selling titles. See also DUMP BIN COUNTER DISPLAY MARKETING POINT-OF-PURCHASE DISPLAY RACK JOBBER
To advertise, promote, and organize the sales of a particular product. Generally involves both in-store and outside store activities that promote a product, including pricing, assortment, product placement, signage, displays, etc.
The practice of selling and using timber for its highest value product possible.
activities designed to promote in-store sales, including shelf layout, counter cards, mobiles, point of purchase displays, events, etc.
Non-filmic goods which are released under the film's theme, such as toys, T-shirts and posters.
Placing product in an approved and eye appealing configuration
Certain promotional activities used to complement advertising, usually free or provided at a nominal cost.
Maximising sales by intelligent presentation of information. This is important in traditional retailing but e-commerce offers a range of extra techniques for doing so, including Promotional pricing, Upselling and Cross-selling. EDO Retail provides easy tools for merchandising.
The way that products are displayed in a shop
Promotional activities such as features, displays, price reductions provided by the trade
Any activity to enhance the effectiveness of an advertising or promotional campaign.
The creative handling and presentation of products at the point of sale to maximize their sales appeal.
Selling by offering products; in sales promotion, encouraging clients to purchase advertising by creating goodwill with gifts; also, offering giveaways such as T-shirts to the general public for promotional purposes.
the management of stock in supermarkets and other non-specialist sales outlets in order to ensure the display of the fastest selling titles.
The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.