One of the most traditional forms of marketing. Attempts to influence consumer behavior through advertising in mass-circulation newspapers, periodicals or broadcast media. Sometimes, it includes related sales promotional efforts.
Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing.
The distribution of marketing communications through mass media that, while often offering access to audiences with some common characteristics due to a shared interest in the content of the media vehicle, do not offer the ability to communicate with a specific individual, household or organization. Contributed by: MarcommWise Staff
The promotion of a product or service to all consumers.
Selling to everyone through mass media such as radio, TV, or a newspaper, as opposed to database marketing which is aimed at a small selected audience.
It is the marketing of products through mass media to the masses instead of to a specific individual.
Non-targeted advertising of a product over a medium such as TV or radio.
Mass Marketing is a type of marketing (or attempting to sell through persuasion) of a product to a wide audience, as opposed to nieche marketing. The idea is to make a message via a form of communication (telemarketing, radio, television, newspapers, etc) that will persuade a wide variety of people to buy a product. The "product" can be anything from makeup to food to politicians.