The trial launch of a new product or service into a confined geographical area or market segment with the purpose of testing the performance of the proposed marketing mix prior to the full scale market introduction.
a specific city or geographic marketing area that serves as the region in which a market test is done; see test marketing.
Process of conducting a small-scale promotion or introduction of a good in order to gather information useful in a broader promotion or product introduction. ... read full article
A market area representative of the average national demographics and buying patterns, which is chosen to test new products, promotions and to forecast sales. See trading area.
One of the last stages of development before a product is released into the marketplace. A test market allows a company to introduce a product on a limited basis and to verify that customers will find it appealing, but it may also alert the company's competitors to its new product offering.
Trial market for a new product or service offer.
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out.