a strategy of increasing sales in current markets with current products (668)
an enterprise sets a lower price for its product in anticipation of selling a larger amount of the product by making the product available through every outlet possible. Page 212
the percentage of a potential market held by one product
the extent to which a product is recognized and bought by customers in a particular market
Boosting sales of present products by more aggressive selling in the firm's current markets.
The market share of one product in relation to the entire market is called market penetration.
A pricing strategy in which a retailer seeks to achieve large revenues by setting low prices and selling a high unit volume.
A strategy of increasing sales of current products in current markets. p. 664
The degree to which a product has been accepted by the marketplace. Syn: market reach.
Market penetration is one of the four growth strategies as defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share).