A study of consumer groups and business competition used to define a projected market.
The planned acquisition and analysis of objective data measuring aspects of the marketing system for the purpose of improving marketing decisions.
Market research has sometimes been distinguished from marketing research, to mean the collection of data about markets by means of surveys.
the scientific investigation into marketing problems through the systematic gathering, recording, and analyzing of data. All activities that enable a business to obtain the information about the market conditions, the product mix, and present or potential customers. Page 182
A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.
the process of finding out about or analysing the market for goods and services
the gathering of information by a business about the preferences, purchasing powers, esp. of consumers, especially before putting a product or service on the market.
the systematic collection, analysis and reporting of data to provide information needed to make marketing decisions.
Effort to find useful information that describe, the relationship between consumer, products, marketing methods, and marketers through experiments , information search, and processing Market segmentation The process of dividing a consumer market into a logical groups for marketing research decision-making, advertisement, and sales activities
research that gathers and analyzes information about the moving of good or services from producer to consumer
Investigation of the business and customer base where the products or services are sold. The aim is usually to gain a better understanding of customer behaviour and motivators to buy products / services.
The systematic gathering, recording and analyzing of data with respect to a particular market, where market refers to a specific user group in a specific geographic area.
The process of gathering, recording, and analysing information relating to the marketing of goods and services.
The gathering and evaluation of data regarding consumers' preferences for products and services.
is a process to collect, organize, maintain, analyze and present data for the purpose of maximizing the capabilities, technology and competitive forces of the marketplace to meet an organization's need for supplies or services.
collection and analysis of data pertinent to an existing or potential market
Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs used to determine the feasibility of a new business, test levels of interest in new products, and develop strategies to improve customer service and distribution channels.
The systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services.
the process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation.
The Market Research Society defines research as follows: The collection and analysis of data from a sample of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions. It includes all forms of marketing and social research such as consumer and industrial surveys, psychological investigations, observations and panel studies.
the process of finding out which products and services people want and what they are likely to spend to get them
Specific intelligence about the market in which a seller proposes to sell goods or services. This information is gathered through interviews, commissioned surveys, and direct contact with potential customers or their representatives.
The process of eliciting the views of various stakeholders within a marketplace with a view to using the resulting insights to make business and brand decisions.
The gathering and analyzing of information about products and consumers.
technique for improving project performance by survey ing the industry. For example, by research ing published data on the construction industry, it may be possible to schedule the construction of a project at a time when tender s will be more competitive. Market research may also reveal new or more economic material system s and method s for incorporation in the scope of work. [D03071] CCCP
A study of product performance or consumer acceptance; a basis for marketing plans and decisions.
The systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Analysing and collecting data on the environment, customers and competitors for purposes of business decision making.
to collect and analyze information concerning a market. Common sources of information include customer surveys and sales figures.
Market research includes (but not exclusively) surveys to determine consumer attitudes to existing products, or to possible new products. The research, for example, examines such factors as buying habits, use of leisure time, consumer needs or wants, and attitudes towards existing products and new products being test-marketed. Sales promotion is the selling activity that supplements advertising and personal selling, co-ordinating them, and making them effective.
Also known as competitive intelligence.
The systematic gathering, recording, analyzing, and presentation of information related to marketing goods and services.
The formal collection, analysis, and reporting of information relating to the current or future customer or market and its preferences, behavior, opinions, and trends. Market research is used for decision making relating to the development and promotion of an organization's products and services.
The process of specifying information required to address issues; designing the methods for collecting information; managing and implementing data collection; analyzing results; and communicating the findings and their implications.
Studies into consumer behaviour, likes and dislikes.This information is often used to inform product development and advertising.
A process used to define the size, location, and/or makeup of the market for a product or service.
Surveys, of the area in which a product or service is to be offered, which are done to determine the cost of doing business, any competition, potential sales, etc.
The collection and analysis of information about consumer markets.
Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level.