research that focuses on psychographics, e.g. the criteria for segmenting consumers by life-style, attitudes, beliefs, values, personality, and buying motives.
The behavior of the consumer or decision maker in the market place of products and services. Library user behavior is often captured in library literature under use studies.
The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision-making units [over time].