1) the requirements engineering task during which the customer's competitive marketplace is analyzed. 2) the requirements engineering work product documenting the results of the analysis of the customer’s competitive marketplace. Contrast with customer analysis and user analysis.
usually conducted for a new business or as part of the feasibility study for a new product or service. It is an analysis of the market to ascertain the size, characteristics, potential and make-up of the market for your products or services.
an alternative to an engineering analysis
Part of analysing the market of a certain product or a group of products is the analysis of potential, turnover and other providers on this market, taking into account all differences and peculiarities of this region.
Collection and analysis of available market salary data.
The analysis of likely present or future market demand for a particular use on a specific site, and the existing and likely future supply of closely competitive facilities in order to formulate the price at which the property may be sold or rented. Sometimes referred to as a Comparative Market Analysis (CMA). This is not an appraisal and need not be performed by a registered, licensed or certified appraiser.
A study of the market for a project, to include site-specific issues as well as demand study, analysis of the competition, and other local factors.
Research used to assist in predicting the direction of the markets based on technical data relating to price movements of the market, or on fundamental data such as corporate earnings. See: Fundamental Analysis; Technical Analysis
Market analysis plays a major part in a firm's planning activities. It guides decisions on: inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company. Forecasts in these areas must be accurate and decision makers must understand how they were derived.