The systematic gathering, recording, and analyzing of market information for management decision-making purposes.
Marketing Research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a progress. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Source: American Marketing Association, Dictionary of Marketing Terms, c1995)
research that gathers and analyzes information about the moving of good or services from producer to consumer
Marketing research is the collection and analysis of information such as demographic data that is used to define and segment the market for a particular service or product. This information is typically obtained through questionnaires, surveys, telephone interviews or focus groups.
The facilitating function of collecting and interpreting data on consumer demands and characteristics so that firms can develop new products and sell existing ones profitably.
The planning, collection, and analysis of data and information used to discover and define marketing opportunities and to guide decision making.
the specification, gathering, analyzing, and interpretation of information that links the organization with its market environment.
The investigation and gathering, recording, and analysis of data pertinent to a specific issue
the process of systematically gathering, analyzing and interpreting data pertaining to the company's market, customers and competitors, with the goal of improving marketing decisions.
Provide information on product analysis, brand position analysis, consumer surveys, quantitative market &trend analysis, channels of distribution analysis, etc. to marketing and sales departments at client companies. Also, interpret the market for clients to minimize waste and develop new sources of profit.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
the process of gathering, interpreting and reporting information to help marketers solve specific problems or to take advantage of marketing opportunities (165)
The marketing function that links the consumer, customer, and public to the market through information.
The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer.
The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Such research may be undertaken by impartial agencies or by business firms or their agents. Marketing research includes several types: (1) Market analysis (product potential is a type) is the study of the size, location, nature, and characteristics of markets, (2) Sales analysis (or research) is the systematic study and comparison of sales (or consumption) data, (3) Consumer research (motivation research is a type) is concerned with the discovery and analysis of consumer attitudes, reactions, and preferences. Syn: market research.
Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research. 'Marketing research is a form of business research. and Business-to-Business (B2B)Marketing Research, or Business Marketing Research, previously known as Industrial Marketing Research.