a systematic self-examination and assessment of the library's activities, including strengths and weaknesses
a thorough, systematic, periodic evaluation of the goals, strategies, structure, and performance of the marketing organization
a tool used by many businesses to assess their entire marketing program, from the mission statement to the advertising dollars
a way to look at your image in much the same manner as you examine your books on a regular basis
A comprehensive and systematic examination of a companyâ€(tm)s or business unitâ€(tm)s marketing environment, objectives, strategies, and activities with a view of identifying and understanding problem areas and opportunities, and recommending a plan of action to i
A periodic and rigorous review of marketing policies, strategies and tactics with a view to assessing their appropriateness to the prevailing and future marketing conditions and opportunities.
A systematic examination of a businessâ€(tm)s marketing environment, objectives, strategies, and activities with a view to identifying key strategic issues, threats and opportunities.
a detailed and systematic assessment of a company's marketing operation and the environment in which it is in.
a systematic examination of the marketing group's objectives, strategies, organisation and performance (697)