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Definitions for "Marketing Audit"
Keywords:  systematic, strategies, examine, scrutiny, opportunities
Related Terms: Participatory evaluation, Swot analysis, Self-evaluation, Evaluability assessment, Program evaluation, Process evaluation, Evaluation, Summative evaluation, Performance audit, Formative evaluation, Terms of reference, Evaluation, Decision analysis, Auditing, Monitoring, Marketing research, Stakeholder analysis, Swot analysis, Outcome evaluation, Evaluation plan, External evaluation, Feasibility study, Project evaluation, Business case, Problem statement, Marketing plan, Needs assessment, Review, Relevance, Review, Market research, Market analysis, Marketing strategy, Performance evaluation, Evaluation, Delphi technique, Environmental scan, Objective, Planning, Objectives, Performance measurement, Gap analysis, Due diligence, Evaluation criteria, Business plan, Mission statement, Evaluation, Design review, Situation analysis, Management plan
Scrutiny of an organisation's existing marketing to ascertain its strengths and weaknesses.
proteanmarketing.com
an organized examination and assessment of the library's activities, including needs and capabilities
findarticles.com
a systematic, critical and unbiased review and appraisal of the company's marketing operations and performance
marketware.biz
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Keywords:  reality, test
a reality test
ed2go.com
Keywords:  comprehensive, appraisal, activities, organization
a comprehensive appraisal of an organization's marketing activities
swlearning.com