Definitions for "Database Marketing"
Information-intensive marketing based on the collection and utilization of data for the purpose of building customer relationships and loyalty, increasing sales, improving targeting, recognizing, rewarding or serving customers, and measuring results of marketing or promotional programs. Also see Customer Relationship Management (CRM).
Using CRM, you can analyse your customer databases with the intention of using this information to market your business and products more effectively.
Using information in computerised databases to target offerings to customers and prospects. It requires customer insight and understanding to be effective.
Keywords:  datagram
Keywords:  brochures, send, contacts, offers, your
Using your database of contacts to send out brochures or offers.
Utilizing the ability to identify a user and their preferences in order to target advertising more effectively.
Detailed system design Distribution management