Information-intensive marketing based on the collection and utilization of data for the purpose of building customer relationships and loyalty, increasing sales, improving targeting, recognizing, rewarding or serving customers, and measuring results of marketing or promotional programs. Also see Customer Relationship Management (CRM).
Using CRM, you can analyse your customer databases with the intention of using this information to market your business and products more effectively.
Using information in computerised databases to target offerings to customers and prospects. It requires customer insight and understanding to be effective.
Catchall term that includes programs driven by a database––a computer-stored collection of biographic and purchasing data and, perhaps, buying and lifestyle preferences. Database marketing is often used as the basis for direct response marketing programs.
The utilisation of customer information that is stored on an electronic database for targeted marketing activities.
The systematic use of analytical tools and customer data to build customer rela-tionships
This refers to the discipline of enhancing a house e-mail list and promoting it using a variety of database-related tools. For example, an e-mail marketer can use database marketing techniques to communicate with selected segments within his or her house list of customer e-mail addresses, such as those with certain incomes and prior purchase histories. The goal is to find that combination of offers, messages, and other components to optimize those selected areas of the database and achieve maximum response rates.
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles. The information stored in the databases can come from internal sources (order entry systems, sales lead tracking systems, retail checkout scanners, accounts receivable systems, etc.) or outside sources such as third-party market research databases. Contributed by: MarcommWise Staff
The process of collecting and analyzing information from previous customers. Typically this would then be used to help sell a new product or service to the customers.
An off shoot of direct marketing, this involves the establishment and maintenance of mailing lists in a database format. The detailed lists, which can contain complex information about consumers, aid in efficient marketing of products or services. Various opportunities include commercial programmers, systems programmers, database analysts, and computer industry sales reps.
Methods for creating successful marketing strategies and testing them.
Using disparate information about customers and prospects that is stored electronically to determine the most effective means and message for communicating with particular groups of those customers and prospects.
The use of customer profiles contained in a database to market to customers.
In its true sense, refers to using relational computer systems that allow for maintaining multi-product purchasing history and all other data on a customer. This allows all data on the customer to be readily accessed and cross-referenced for marketing purposes, including cross-selling and upselling.
The process of building, maintaining and using customer databases for the purpose of contacting and transacting business.
The process of systematically collecting, in electronic or optical form, data about past, current and/or potential customers, maintaining the integrity of the data by continually monitoring customer purchases, by inquiring about changing status and using the data to formulate marketing strategy and foster personalised relationships with customers
Database marketing is the process of managing lists, identifying prospective customers, and tracking marketing and sales information using databases
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.