the key factors or characteristics that describe your customers that allow you to identify and target them with your marketing effort. Factors may include age range, income levels, education levels, occupations, residential address, tastes etc
an in-depth description of one person in your target market
a series of descriptive phrases that paint a picture of a selected retail consumer target
Building customer profiles by collecting following their actions. Knowing your customers better allows you to provide better products and customer service.
A statistical picture of the typical buyer of your product as drawn from purchasing records and other market research sources. Includes demographic and psychographic descriptions, containing such data as customer's size, location, type of industry, dollar amount of orders, buying habits, etc.
A predetermined set of geographic, demographic and purchasing information representing the most likely user of an advertiserís product or services.
A maintained record of the characteristics of a customer. The profile will be used from bid to bid and will provide useful background information.
A written description of your customers. Usual methods for developing customer profiles include demographics, geographics, and psychographics.
A description of your customer. Usually the result of analysis based on existing purchase behaviour as well as demographic, geographic, and outside data.