This is a state of mind that a customer has about a company in which their expectations have been met or exceeded over the lifetime of the product. This leads to company loyalty and product repurchase.

Meeting or exceeding a customer's expectations for a product or service.

The provision of goods or services which fulfil the customer’s expectations in terms of quality and service, in relation to price paid

Customer satisfaction is typically a measure of how a company's own customers are satisfied with customer service, products and/or transactional issues. (Occurrences: Home, Customer Value Analysis, Business Process Reengineering, Cust Sat vs Cust Value, Cust Sat vs Cust Value #2, Cust Sat vs Cust Value #3, Publications, Events)

The attitude of your customers towards your products and services.

Satisfied customers are loyal, and reduce the cost of gaining future revenue. Measurement allows companies to continuously improve products and services.

propensity to consume

A qualitative measure of marketing performance that involves surveying customers over time. p. 748