The set of problem-solving or need-meeting benefits that customers are buying when they purchase a product. Customers are rarely prepared to pay a premium for these elements of a product.
The central feature or benefit sought by the customer and offered by the service provider as a solution to customers' needs or wants.
The central benefit or purpose for which a consumer buys a product or service. The core product varies from purchaser to purchaser. For a library user the core benefit of checking out a book, may be for one user that there is no charge, and to another the availability of a work which can no longer be purchased.
The product a business is built around. For instance, McDonald's core product is the Big Mac.
the core benefits or problem-solving services that a customer is really buying when they obtain a product.
The level of a product that provides the perceived or real core benefit or service. p. 253
A core product are a company's products which are most direclty related to their core competencies. These products are then integrated into a variety of end products, either by the company holding the core product or by a second company to which the core product is sold, and the end products are sold to users.