An application or custom user interface that helps manage an organization's performance by optimizing and aligning organizational units, business processes and individuals. It should also provide internal and industry benchmarks, as well as goals and targets that help individuals understand their contributions to the organization. The use of scorecards spans the operational, tactical and strategic aspects of the business and its decisions. Often, methodologies derived from internal best practices or an external industry methodology is used for scorecarding. (For example, the term "Balanced Scorecard" is a specific reference to the Kaplan & Norton methodology.)