An antiquated, anachronistic term that marketers use to describe what sets their product apart. Now replaced with the more customer-focused term "desired brand perception."
The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business
An approach to developing the message that concentrates on the uniquely differentiating characteristic of the product that is both important to the customer and a unique strength of the products when compared to competing products.
The concise and memorable phrase that concisely and powerfully describes the unique value of your business and creates excitement in the prospect. The USP is not a slogan or a phrase designed for advertising, although that is one potential use for it. Instead, its purpose is to answer the prospect's implicit question, "Why should I do business with you and not somebody else?"
Focusing on characteristics of a product that make it different from all others.
Your unique selling proposition - or USP - is the distinct, appealing idea which makes your product or service or website different from everyone else's. Your USP needs to be easy to understand. Most affiliates ignore this and build "me too" websites.
The unique product benefit that the competition cannot claim.
The USP is the single most unique selling proposition of a product or service. It is what makes the product different and more desirable than its competitors.
Your USP is the unique attribute(s) of your business that makes your company, product or service the best solution to a problem, the best way to fulfill a need or desire or the best way to achieve a goal. Your USP answers the prospect's question: "Why should I do business with you instead of someone else?"
(USP) The defining reason that provides a competitive advantage for a product or service.
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brand.
