Expanding the total market served by 1) entering new segments, 2) converting nonusers, 3) increasing use by present users.
The process of growing sales by offering existing products (or new versions of them) to new customer groups (as opposed to simply attempting to increase the companyâ€(tm)s share of current markets).
a strategy of increasing sales of current products in new markets (668)
The process of finding new markets for products a company is already making.
Taking current products to new consumers or users. This effort may involve making some product modifications.
A market development strategy targets non-buying customers in currently targeted segments.