Definitions for "Mystery shopping"
A systematic way of assessing customer satisfaction, by having research staff pretend to be potential customers, and noting how frontline staff respond to their demands. Sometimes called shadow shopping. After the encounter, the interviewer fills in a questionnaire, so mystery shopping is a type of survey.
The collection of information from retail outlets, showrooms etc, by people posing as ordinary members of the public.
An unobtrusive method of gathering data that uses people posing as bonafide shoppers to observe and collect information about an organization's service performance.
Where performance is measured through the use of dummy calls, usually conducted by a third party.
Keywords:  audited, survey, takes, party, place
An audit/survey that takes place without the knowledge of the party being audited