This is a research technique which involves the market researcher collating and drawing together secondary sources of information. These secondary sources can serve as complimentary to primary sources or can be collated to form part of a larger unrelated project.
Research done by summarizing published sources - a form of secondary research.
The collation of existing research results and data from published secondary sources for a specific, often unrelated, project.
A form of market research whereby information is accessed without leaving one's office through sourcing already available information e.g. statistical databases, trade journals and the Internet. Also known as "secondary research". Deregulated market This occurs after a government lifts former regulations to allow the market to function more freely. An example of this is the electricity market in Ireland which was formerly serviced by one state company.:: Department of Finance (9th Edition) Developer Pays Principle This states that whoever causes a cost to be incurred must pay that cost. :: NRA (9th Edition) Devolved Organisation In such an organisation the centre delegates decision making to units and managers lower down in the hierarchy. Differentiation The process of adding a set of meaningful and valued differences that distinguishes a company's offerings from those of its competitors. :: Cadbury (9th Edition) :: Musgrave (8th Edition) Directorate A department or office within an organisation used to integrate and co-ordinate the activities of a particular function. :: The Courts Service (5th Edition)
Research into secondary data.
Research conducted in the office, usually applied to refer to literature and online research.
Desk Research (sometimes known as secondary data or secondary research) involves gathering data that already exists either from internal sources of the client, publications of governmental and non-governmental institutions, free access data on the internet, in professional newspapers and magazines, in annual reports of companies and commercial databases to name but a few.
