Original research gathered from a direct source. Primary data is collected directly from customers— what they think, what they’re doing, what they’re planning to do. Primary research is used for a wide variety of research needs, including (but not limited to) assessing customer satisfaction, determining brand equity, identifying target customer groups, and measuring market size.
Original writing or research on a subject. The research may include some form of questionnaire.
this is when you conduct the marketing research yourself.
Specific research conducted for an individual product or service. Research you conduct yourself. Types of primary research include: surveys, focus groups, interviews, etc.
Primary research is that which has been specifically designed to address particular marketing problems or questions.
Data gathered to be used to meet specified objectives. Telephone, mail, intercept, executive interview and web surveys are the most common primary research techniques.
A unique research study that produces original data.
Information collected by interview or questionnaire designed for a specific need. ... read full article
conducting research to collect new data to solve a marketing information need. See also secondary research.
Conducting research to collect new data to solve a need for marketing information need.
Market research in which product suppliers study consumers' responses to surveys, questionnaires, and interviews.
primary research refers to first hand investigation, where the researcher deals directly with raw data, rather than a version that has been reported or processed in some way by others. Contrasts with secondary research. It should be noted that what is a secondary source in one study, could be a primary source for another. For example, whilst academic articles would in most instances be considered as secondary sources, for a study of academic writing styles they would become the primary material.
Research method in which data is gathered firsthand for the specific project being conducted.
Market data collected in the field by a company to study a particular marketing situation or problem. Its key value is that the investigation may be tailored to meet specific research objectives, and the findings are often more relevant than those gathered from other sources (e.g. secondary research)