Mail created to push readers to respond by purchasing or donating to something.
Mailing brochures, letters, questionnaires etc. directly to the target market.
Direct Mail is a form of promotion using advertising circulars or other printed promotional matter sent directly through the mail to prospective customers or contributors. Â Dormant Accounts An account shall be deemed to be a dormant account where, during the dormancy period (period of not less than 15 years ending on 31 March 2002), no transaction on the account has been effected by the account holder.
mailings by candidates or interest groups targeted at individuals likely to give them money or to join their campaign.
documents which do not come as part of a depository shipment, but rather in the mail. These are important documents and are our highest processing priority.
promotional material sent directly through the mail to a prospective purchaser.
Any type of advertisement, brochure or printed piece delivered to a targeted audience, usually through the postal service.
A sales and promotion method that uses the postal service as the main mode of contact and distribution.
advertising that uses person-to-person communication through the mail rather than mass media. Advertising is sent via fliers, letters, brochures or reprints.
advertising sent directly to prospective customers via the mail
All mail sent to a consumer, without the consumer asking for it, that is used to advertise products.
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Promoting books by sending a brochure, flyer, postcard, or other printed material directly to a group of potential buyers.
Solicitation of gifs or volunteer services and distribution of information pieces by targeted mass mailing.
Direct mail pieces vary in shapes and sizes but usually conform to standard mailing requirements. A direct mail package may include a marketing letter, brochure, or both. Typical recipients of direct mail are customers, individuals on purchased mailing lists, or individuals on mailing lists the business itself has developed.
Traditional direct mail typically generates response rates of half to one per cent. Segmenting customers can push the response rate up to six to eight percent and communicating with each customer individually causes the response rate to rise to 50 percent.
advertisements or sales pitch that is mailed directly to target customers
The delivery of an advertising or promotional message to customers or potential customers by mail.
A personally addressed advertising piece sent through the post.
Communication sent by post to a targeted audience.
The use of letters or personalized advertising, targeted to carefully selected lists of people, in order to promote a specific product, idea, or service.
Mailed advertising that is addressed to specific individuals rather than being dropped unaddressed and en masse to a whole geographic area. Contributed by: MarcommWise Staff
Any commercial offer mailed to a customer or prospect known at least by name and address.
Marketing goods or services directly to the consumer through the mall. Direct mail is one tool that can be used as part of a marketing strategy. The use of direct mail is often administered by third-party companies that own databases containing not only names and addresses, but also social, economic, and lifestyle information. It is sometimes seen as an invasion of personal privacy, and there is some public resentment of this form of advertising. This is particularly true of e-mailed direct mail, known derogatively as SPAM.
A form of advertising often employed by businesses to reach targeted groups of potential customers by mail.
Invitations, solicitations and informational mail pieces sent to individuals likely to respond favorably.
n. 1. mass mail sent by a not-for-profit organization directly to prospects; 2. the soliciting by this method of donations, product sales, or subscription sales.
Marketing communications delivered directly to a prospective purchaser via the Postal Service or a private delivery company.
Mail orders directed to individual recipients.
A planned system of contacts utilising the media of mail to generate a lead, an order, or to impart information to a recognised recipient.
Letters and other printed material containing promotions, and offers sent to consumers by companies.
A personally addressed piece of advertising sent through the post promoting a company's products or services.
The marketing term for " junk mail". See Data Protection Act, Mailing Preference Service, Direct Marketing Association.
Advertising and promotional material delivered to a specific and carefully targeted audience. Discretionary funds. That amount of money you have available for paying out as you please.
Advertisements sent through the mail, usually to targeted recipients.
A personally addressed piece of promotional advertising that is sent through the post.
The direct marketing and advertising strategy used when the advertiser sends a “direct mail†advertisement solicited or unsolicited to a mailing list of the primary target market via the mail.
A method of communication used to entice prospective customers or charitable donors to invest in products, services or worthy causes. p. 468
A form of advertising in which the published matter is mailed directly to the potential customer.
this service provides clients with a mail merge solution by down loading names and addresses from disk onto label format, which is then in return used for solicitation. Labels can be applied and shipped if needed.
Form of advertising by sending information (usually as a brochure or flyer) directly to potential buyers.
Includes all direct response advertising communications through mail or other delivery services including: catalogs, cards, card decks, letters, brochures, pamphlets, flyers, video tapes, audio tapes, diskettes, and promotional items.
The shortened term for direct mail marketing, where sales materials aim directly at the prospective end user, or individual book buyer.
Mail sent to large numbers of potential customers advertising a product or service and soliciting orders.
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Printed advertising material delivered to a prospective customer's or donor's home or work address. p. 545
Mail designed to motivate readers to respond directly to senders with a purchase, donation, or other action.