The profit an investment generates as a proportion of the value of the assets used to generate it.... more on: ROI
The principle of judging if an expenditure in time and money to develop a new technology will reap a reward equal to or greater than the expense. An 800% ROI means that for every dollar spent, the technology will save and/or earn $8.
ROI is calculated by considering the financial benefit for the desired period divided by the initial financial investment amount.
Profitability calculation that relates the expected annual profit from investment projects to the invested capital and represents the profitability of the capital.
The calculation of how much money will be saved or earned as a result of the investment in a CRM solution. An ROI analysis should be prepared at the start of a CRM initiative. After a predetermined period of time has past from the date the CRM solution was launched, measurements are made to compare the benefits gained against the implementation costs.
net profit to owner's investment
Purchases made, on your website, as a result of your marketing campaign.
Return on Investment. The amount of profit divided by the amount spent to achieve that profit all multiplied by 100.
ROI (return on investment) is "the bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested).
Return on Investment. The ratio of cost of advertising to benefit gain from that advertising. Essentially the concept is to gauge if a particular marketing strategy is profitable.
Return on investment — figuring out how much return a particular investment will pay back. The three most popular forms of ROI are: • Cost Chain — tells how this service saves money • Value Chain — increases service to increase sales or provide additional value • Transaction Chain — reduces a process to save money
Return on investment. Term regularly used for describing the returns on investment in a pay per advertisement such as pay per click search engines and banner ads.
Return on Investment. The rate of return at which the sum of the discounted future earnings plus the discounted future Residual Value equals the initial cash outlay.
ROI stands for "return on investment." ROI is defined as profit divided by total expense in achieving a given action such as a sale. ZTMC SalesTrax is a tool for tracking ROI in ad campaigns.
Return on investment [(Return/total costs)x100
The cost it takes to in order to see success on your marketing investment.
Return on Investment. A measure of the amount of money lost or earned on an investment compared to the amount of money invested. Normally expressed as a percentage. Example: If you spend $1,000 on a pay-per-click campaign and generate $1,450 in revenue from this campaign, your ROI would be 45%.
return on investment. See return on capital employed (ROCE).
Is the Return on Investment. It is calculated by dividing income by the total investment.
Return on Investment. "what it's all about" Refers to the percentage of profit or revenue generated from a specific activity.
Return on investment. A ratio of resources required versus benefits generated. It measures the success of an investment.
Return On Investment. A financial measure used to quantify the desirability of promoting a particular effort. Return on Investment compares the benefits returned to the enterprise against the cost required to implement it. It is usually express as a ratio.
Return on investment. A figure of merit used to help make capital investment decisions. ROI is calculated by considering the annual benefit divided by the investment amount. [GAO
Return on investment. A measurement used in financial analysis to judge the rate of return on all sources of long-term capital.
Return on Investment (ROI), is the amount of money spent divided by the net profit generated over a defined length of time.
Return on Investment. The value realised from the investment made in your website.
Return on investment. Generally, the amount of net profit earned by the principal amount invested. With mutual funds, ROI is the net income (including all share distributions) earned in relation to the size of... read full article
Abbreviation for return on investment; often used as a metric for single table tournament players; calculated by the formula profit / total investment.
Return on Investment. The ROI is how much "return," usually profit or cost saving results from an incentive program.
Return-on-investment, often used as a measurement of a campaign's success.
Return on Investment. A profitability measurement of an investment in a company, equal to the net income from the investment divided by the investment.
Return On Investment. Most websites do not return their development costs for years, sometimes not ever, because the client had not thought through his/her business plan, or the developer was looking for a quick buck with no long-term relationship, or both. Many small businesses think, there are 50 million customers on the web, I should be able to get a million of those. It doesn't work that way. Before you spend money, talk to us about what it really takes to do business on the web.
Return on investment. The percentage of profit or revenue generated from a specific activity. // search engine A searchable index of websites that is traditionally compiled by a robot that visits webpages and stores the information from each page in a database. Each search engine uses a proprietary algorithm to create its index so that, ideally, only relevant webpages are returned for each query. The term search engine is also used to describe directories such as Yahoo!.
Return On Investment the financial benefit, usually expressed in terms of an annual percentage, of making a particular investment.
Return on investment (see paragraph 3, Section IV above).
Return on Investment. The time it takes to pay back (or recoup) the amount of money invested in a technology or strategy.
The acronym for Return On Investment (see above).
Return on Investment. Ratio measure of the profits achieved by a firm through its basic operations. An indicator of management's general effectiveness and efficiency. The simplest version is the ratio of net income to total assets.
return on investment. A means of evaluating the efficiency of management and the development of product lines for the comparison of companies. Calculated by dividing total capital into earnings.
Return on investment. Normally refers to the annual return on capital; i.e., if your savings account pays 4.1% interest, that is the ROI. If $100 were invested and earned 50% over two years, it would be worth $225. Total ROI is the total percentage increase over the life of the investment.
Return on Investment. The value that an organisation derives from investing in a project
ROI is the abbreviation for Return on Investment. It is a measure of a company's ability to use its assets to generate additional value for shareholders. It is calculated as Net Profit divided by Net Worth, and expressed as a percentage.
Return on Investment. The actual or perceived future value of an expense or investment. Ad campaign ROI is a metric that attempts to determine what the advertiser receives in return for the cost of the advertising, usually in terms of new sales. This is a measure of your profits of a campaign after all associated costs have been deducted. The higher the ROI, the higher the success level of the campaign.
Generally refers to the advertiser's desire to have a return on the advertising funds invested in media.
Return on Investment. The sales return on the advertising expenditures invested in media.
Return On Investment, which is anything of value that an investor receives above the total amount that he put into a venture. A negative ROI is an amount deducted from an investment due to loss. definition of ROI defined definition of return on investment defined definition of return-on-investment defined
return on investment... a term used to define the monetary value created or expected to be gained by an investment of capital.
Return on investment ( 099)
Return on investment. Net profits divided by net worth or total equity; yet another measure of profitability. Also called ROI.
ROI or return on investment is the key measure to determine a site's performance.
Return on investment. The money a homeowner will recoup after investing in a home improvement project. Depending on the project, homeowners might not get any return on investment at all. Or the return might come only after a certain number of years, or it might be only a percentage of the money spent.
Return on investment. A ratio of the benefit or profit derived from a specific investment compared to the cost of the investment itself.
acronym for return on investment. The money received back as profit, expressed as a percentage to your initial investment. For example, if you initially invest $100,000 and receive back at the end of your investment timeframe $150,000, you have a net profit of $50,000 (money received minus initial investment). That $50,000 profit represents a 50% ROI of your initial $100,000. (Net profit divided by investment). Remember to be very careful when comparing ROI's when doing investment research, not all ROI's are the same. Time plays a crucial role in ROI. For example, a 50% ROI, whereby you receive your profit in 6 months, is greater than the same 50% ROI you receive in 6 years.
Return On Investment is a financial metric to show the benefits to an organisation of having bought something or put a process in place compared with how much it would have cost if they did not
Return On Investment - is the percentage of profit or revenue generated from an advertising campaign. So if you spent $100 on an advertising campaign and it generated $150 of revenue, that would be a ROI of 50%.
Return On Investment. A generic ratio sometimes applied to PPC Marketing campaigns. See 'Return On Advertising Spend (ROAS)'.
A measure of the success of a particular marketing campaign by comparing the sales or other returns with the money spent on that campaign.
stands for 'Return on Investment'. This is what all marketing managers want to see from the money they spend on their marketing and advertising campaigns. The higher the sales, the large the number of shoppers and the greater the profit margin generated by sales - the better the ROI.
The return on investment is the amount that you receive in return to the amount you spend/invest.
Return on investment. A financial measure of the relative return from an investment, usually expressed as a percentage of earnings produced by an asset to the amount invested in the asset.
return on investment. The total gross profit that one dollar, initially invested in inventory as it is depleted, will return during a period of time. Computed by dividing the total Gross Profit generated by the item by the amount of the initial investment in inventory.
Return on Investment. Amount of profit made after investment costs and other costs have been recouped.
Return on Investment. The time it takes improvements in revenue or cost savings directly related to a company's particular investment to exceed the total cost of that investment
Return On Investment. A financial calculation used to evaluate the economic benefits of pollution prevention alternatives.
Return on investment. For a given use of money, ROI refers to how much profit or cost saving is realized. ROI calculations are often essential components for a given proposal or business case.
Return on Investment. The return of capital, as a percentage, from an investment. Example: An apartment building costs $500,000. You pay $100,000 as down payment. You have a monthly cash flow of $2000. Your ROI is $2000 X 12, divided by $100,000 or 24%.
Return on Investment. A financial measure of the relative value of an investment, usually expressed as a percentage, calculated by dividing earnings produced by the amount invested. See Payback.
Return on investment, expressed as a percentage, is the amount earned on a company's total capital, calculated by dividing total capital into earnings before interest, taxes, and dividends.
Return On Investment. In the context of SEO , the term refers to sales generated as the direct result of a search engine marketing campaign.
Return on Investment. The rate of return a company gets from its own investment. It is calculated by dividing the company's net income by its net assets.
Return on Investment. What you earn from your investments, including dividends, interest or other income and realised capital gains. Return is usually expressed as a percentage of the amount invested.
Return on investment. The basic measure of the value of a given investment. See management.
Return on Investment. Used in connection with sng's and mtt's. Takes into account the money you've spent (buy-ins + fees), the amount you've earned by finishing in the money, and gives your percentage of win or loss.
Return on Investment. Refers to how an advertiser measures the value it has received as a result of advertising or committing resources on a television program or network.
Return on investment, an analysis to determine the profitability of a given investment/expenditure, a way to determine whether or not a project should be undertaken
Return on investment. A financial metric used to assess projects (ROI = profit/average capital*100).
Return on investment. The amount of money made from a search engine marketing campaign less the investment or money spent on the campaign.
Return on Investment. The total profit divided by the total amount originally invested to gain a profit. This method gauges performance of an investment based on total money invested, including both direct capital contributions and borrowed funds.
Return on Investment. Measuring the conversion (sales) dollars caused by the ad campaign - compared to the investment for that campaign. To measure, a need to follow click-stream after a user us presented with an ad.
Return On Investment. The percentage of revenue produced from a particular online campaign versus the cost of the campaign.
Return On Investment - is an estimate of the financial benefit (the "return") on money spent (the "investment") on a particular alternative (e.g., an IT or IS project). An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for an enterprise is sometimes used as a way to grade how well a company is managed.
Return on Investment. Used to gauge the success of online marketing campaigns.
Return on Investment. Measurement by which the benefits realized from a business expenditure - often technology-related - offset or exceed its monetary cost.
Return On Investment. The profit gained as the result of money spent on an improvement or addition to a home or property.
return on investment; a mathematical technique for determining the suitability of making an investment. It is an estimate of the financial benefit of money spent on a particular proposed project.
Return on investment. the annual rate at which an investment earns income. It is calculated by dividing the annual earnings by the investment. For instances, a bank savings account paying $3 per year per $100 investment has an ROI of 3% ($3 / $100). An efficiency investment's ROI comes not from money paid to you, but rather from money saved by you on your energy bills.
Return on Investment. This is a calculation of the financial benefits of a workplace education program in relationship to its cost. It is usually expressed as a percentage of the original investment.
A measure of a corporation's profitability, equal to a fiscal year's income divided by Long-Term Assets. ROI measures how effectively the firm uses its capital to generate profit; the higher the ROI, the better.
Return on Investment. This is the amount derived from subtracting your net revenues from your total costs.
Return on Investment. How much profit is generated per money spent on an advertising method.
Return of Investment. This one of the greatest mysteries of online advertising, and indeed, advertising in general. ROI is trying to find out what are the end expenditures of the ads. A lot of these expediters depend heavily on the click-rates of the ad.
Return on Investment. The financial return/sales you receive directly from your investment in brand development.
Return on Investment – you spend X and get Y in return. The general hope is that Y is larger than (or in fact some multiple of) X. Higher profits with lower costs equal higher ROI.
Return On Investment. Return on Investment is shown as a percentage. It is the percentage of money that you make back annually from the downpayment required to make an investment. For example: You invest $12,000 and you make back $100 per month or $1,200 annually, you would make a 10% Return On Investment (ROI). Most RRSP's and Mutual Fund investments have an ROI between 3 - 10%. It is not uncommon for a Real Estate Investment to earn an ROI of over 25%.
Return on investment. The amount of profit generated per dollar spent on a business, including product, service and advertising costs.
Return on Investment. A comparison of the monetary value of the business impact with the costs for a given human capital program. ROI is usually expressed as a percentage. ROI is part of a comprehensive measurement and evaluation system; there are various models to determine ROI.
Return On Investment. the ratio of projected cost savings versus amount invested. Typically calculated as: ROI% = (Average Annual Savings divided by Investment) X 100
Return on Investment is a financial performance measure required to be disclosed by lines businesses under the Electricity (Information Disclosure) Regulations 1999. ROI indicates the post-tax return on funds employed in the business. It is designed to be compared with the investors' (or businesses') post-tax weighted average cost of capital (WACC). An ROI greater than WACC suggests that positive economic profits are being made.
Return on Investment. Anticipated profits above costs incurred.
ROI is the acronym for return on investment.
Return on Investment S - Z
Return On Investment. profit (or loss) on an investment, often expressed as a percentage.
Return on Investment; The return that one earns on their investment; Learn how to Calculate Your ROI to determine how much you made on your sales.
Return on investment. The rate of growth of the value of an investment. Riskier investments pay higher rates of return, while safer investments, such as U.S. treasury bills, pay little more than the rate of inflation.
Return on investment; see capitalization.
An acronym for "Return On Investment." ROI is the percentage of profit from a given search engine marketing activity. For example, if you pay fifty dollars a month for CPC listings, and it leads to $500 in profit, your return on investment would be 1000%. SEO Marketing ...
Return on investment - the income that an investment provides.
return on investment. The return on investment is the percentage of profit that an investor makes on an investment. If, for example, you put $1,000 into an investment and a year later sell the investment for $1,100, you make $100. You calculate ROI by dividing the profit ($100) by your original investment ($1,000), which equals a 10 percent return Related Glossary Terms: leverage
A term describing the calculation of the financial return on a business policy or initiative that incurs some cost. ROI may be measured in terms of a payback period for the investment, or as a percentage return on a cash outlay, or as the discounted net present value of free cash flows of an investment there are many different ways to calculate it.
Return on investment. Profit or loss as percentage of an investment
Return on Investment. How much money is generated against money spent.
Return On Investment. The internal rate of return on an investment.
Acronym for return on investment, a method to assist management decision making by evaluating the return on various investment alternatives.
Return on investment. Determined by a basic formula, measures how effectively the marketing investment is used to generate net profit from an activity. The higher the ROI, the better.
ROI stands for "return on investment," one of the great mysteries of online advertising, and indeed, advertising in general. ROI is trying to find out what the end of result of the expenditure (in this case, an ad campaign) is. A lot depends on the goal of the campaign, building brand awareness, increasing sales, etc. Early attemps at determining ROI in Internet advertising relied heavily on the click-rate of an ad.
Return on investment. Financial gain expressed as a percentage of funds invested to generate that gain.
The profit or loss resulting from an investment transaction, usually expressed as an annual percentage return (Net income/Shareholder's equity).
Return on Investment (before tax)
Return On Investment. The direct attributable value an organization realizes from an investment. ()
Return on investment, usually expressed as a percentage. For example, if a PV system cost $10,000 and saved $700 in electricity bills over the next year, the RoI would be 7%.
Return on Investment. The bottom line; that is, the amount of money you make as compared to the amount of money you have spent. Many tools exist to help you calculate your ROI for whatever undertaking, including pay-per-click campaigns.
Return on investment. How much money you make from your investment.
Stands for "Return on Investment" and refers to the percentage of profit or revenue generated from a specific activity. For example, one might measure the ROI of a paid listing campaign by adding up the total amount of money spent on the campaign (say $100) versus the amount of money generated from it in revenue (say $500). The ROI would then be 500 percent.
Return on Investment. An indicator of profitability. ROI is calculated by dividing earnings by total assets. ROI is more telling than a company's return on equity (ROE) because it indicates how well a company's management is using its resources. Also known as return on invested capital (ROIC).
A financial analysis ratio that measures an investor's return on investment, equal to a fiscal year's net income divided by common stock and preferred stock plus long-term debt.
Return On Investment. Return/Investment; the percentage of income earned vs. total investment.
Business speak for "return on investment". For this reason, all of our sites to have referrers tracking.
Return on investment. Net profit divided by net worth. This ratio tends to magnify short-term shifts in thinly capitalized companies.
return on investment. the amount earned in direct proportion to the capital invested.
Return on investment. This can be calculated by dividing the net income by the amount of capital invested in the company. ROI can be increased two ways reduce expenses or increase sales.
return on investment. Return on Investment or ROI is a return ratio that compares the net benefits of a project, verses its total costs. ROI is a measure of operating performance and efficiency in utilizing assets by a company.
Return On Investment. In relation to search engine advertising, it often refers to sales per lead. (Request a Proposal from an AQABA Representative)
Return on investment. In general, this means how much benefit a particular investment gives you. In the context of pay-per-click advertising, ROI is calculated by dividing the profit from the PPC adverts by the amount spent on PPC. That tells you how much profit you get from each Euro, Pound, or Dollar of PPC advertising.
Return On Investment. (Financial ratio analysis based) A financial analysis tool measuring performance of an overall investment and derived by dividing net income by average total assets.
ROI stands for "return on investment" and measures the success of an advertising campaign. ROI is usually expressed as a percentage of your total return divided by the cost involved to gain that return. As an example, if you are running a PPC campaign, you would calculate the ROI by dividing ...
RETURN ON INVESTMENT. Ratio measuring the degree of success of a marketing campaign, by comparing incremental sales vs. the sum invested in promotion.
Return-on-investment; how much money a business gets from a capital investment that is intended to improve profits
1) Region of Interest 2) Return on Investment
Return on investment. A marketing term pointing out that paying money to market yourself is worth it as long as you earn more money from the advertisement than you spent on it. Make an effort to measure your results from marketing efforts, so you can evaluate and improve them.
Return On Investment. An analysis of a campaign's effectiveness that compares the revenue generated with the advertising investment.
Return on Investment. A financial term which measures the worth of a project by measuring what benefits (return) accrue from an investment. Also known as ROI.
The net amount, expressed as an annual percentage, earned on a capital investment.
Otherwise known as "Return on Investment". This is a marketerâ€(tm)s return on the money invested on a marketing campaign. In short, did the campaign lead to profits? If so, how much? Which keywords were most profitable? Which generated the most traffic? Which generated the most conversions? Which search engines performed best and generated the most profit
Return On Investment. This is used to measure the success of an advertising campaign.
Return on investment. The amount of profit a property generates.
Return on investment. Generally, book income as a proportion of net book value.
Return on Investment. The amount earned per year on an investment, usually expressed as a percentage.
Return on Investment. A measure of the gain on a given investment used to determine the level of success of a particular venture.
Return on Investment. The monetary value that an automated help desk brings to your organization. Generally, the return divided by the help desk operating costs.
Return on investment. A common measurement used to determine profitability or benefit of some endeavor.
Return on investment. What we can bring a lot of.
Return On Investment. A percentual expression of the amount of money you gain for the sum you invest.
Return on investment - How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent.
Return on Investment. Return on capital, as a percentage, from an investment. For example: An apartment building costs $500,000. You pay $100,000 as a down payment. You have a monthly cash flow is $2,000. Your ROI is $2,000 x 12 months divided by $100,000 or 24%.
Investments are made in order to receive returns (benefits). There are many ways to calculate ROI, on a cash basis or a profit basis, with or without tax effects, or over varying time periods. Different approaches are helpful for differing purposes.
Return on Investment. A measure of the benefit of investing resources into something, as measured by the cost savings (cost avoidance) or profit to be gained over a period of time as a result of the investment. The Break Even Time (BET) should be examined as part of analyzing ROI.
Return on Investment. ROI is commonly used as a test of a company's profitability. Investors can compare this figure to other types of investments. To calculate your ROI divide the net profits by total assets.
return on investment. A measure of operating performance and efficiency in utilizing assets computed in its simplest form by dividing net income by average total assets.
Return on Investment. In the private sector, the annual financial benefit after an investment minus the cost of the investment. In the public sector, cost reduction or cost avoidance obtained after an improvement in processes or systems, minus the cost of the improvement.
Return on investment. A ratio which is calculated as net profits after tax divided by investment. Français: Rentabilité de l'investissement Español: Rendimiento de las inversiones
Return On Investment. A financial performance measure to evaluate and quantify the relative attractiveness of a particular project. ROI is typically measured in monetary terms, such as dollars, but can also be measured by benefits that are more difficult to quantify, such as increased customer satisfaction.
Return on Investment. The profit or loss resulting from a business transaction, often expressed as an annual percentage rate.
return on investment. When someone spends money it is with the expectation that whatever they have spent will derive a value equal to or greater than what was spent. This is the return on investment. Generally people view ROI in financial terms. For example, I purchase a $1000.00 tool that is going to allow me to work faster. Working faster will allow me to save $100.00 per month in costs and the tool has a 2-year life expectancy. This means total savings of $2400.00 over the life of the tool. When I subtract the cost to purchase the tool, I am left with a $1400.00 return on my investment.
Return On Investment. SC Supply Chain: See further information on page Supply Chain Management
Return on investment. Net income as a proportion of net book value or of initial investment outlay.
Return On Investment (retour sur investissement) S - T
Return on Investment. "More and more companies want to know what their ROI will be when investing dollars in public relations or advertising," says Ann Keeling, owner of Cristofoli-Keeling Marketing Communications Management.
Acronym for return on investment. ROI refers to the amount of profits or savings a business will realize from any given use of money.
Return on Investment. Net profit after taxes divided by total assets.
Return on Investment. A measurement of the profitability of a company based on income in the fiscal year divided by stock equity and debt. Sometimes used in place of Return.
Return on Investment. This is a ratio that measures how well the company makes use of it's money. The ROI looks at what the company is worth related to the amount of the original investment.
Return On Investment - A measure of the success of a marketing campaign when comparing results to the expenditure.
Return on Investment. The ratio of money invested to profit. Usually only used in measuring tournament performance.
Return On Investment. Not just an SEO term, it refers to how much money you make compared to how much you shelled out on an advertising campaign. If you paid $2000 dollars for indexing but generated $10,000 dollars in sales, your ROI was 500%.
Return On Investment“ŠŽ‘Žû‰v—¦B“ŠŽ‘‚µ‚1/2Ž‘–{‚ɑ΂µ‚Ä“3/4‚ç‚ê‚é—˜‰v
Return on Investment. This is calculated by taking the value of the investment held at the beginning of the ROI period compared with the current value. In other words: ((Current Value) - (Beginning Value) + (Income)) / (Beginning Value), where (Current Value) = (the current total shares) * (the last price), (Beginning Value) = (number of shares held prior to the period - any shares sold) * (the closing price prior to the period) + the "Cost Basis" of any shares added in this period (Buys, Reinvest, Add Shares, etc), and (Income) = any income events such as Dividends/Interest (not Reinvested) and Realised gain/loss from Sells in this period.
Return on Investment. A measure of a corporation's profitability; generally, the income an investment provides in a year.
Return on Investment. The additional sum of money expected from an investment over and above the original investment.
Return on investment. Calculation showing the value of expenditures for HR activities.
abbrev. Return on Investment.
Return on Investment. The measurable revenue associated with a specific advertising program. Common to all media.
Return on Investment. A standard measure of project profitability, this is the discounted profits over the life of the project expressed as a percentage of initial investment. See: Left-Brained.
Return On Investment - A measure of the success of a marketing campaign in comparison to the money spent on that campaign.
Return on Investment. The actual or perceived future value of an expense or investment. Ad campaign ROI is a metric that attempts to determine what the advertiser receives in return for the cost of the advertising, usually in terms of new sales. The difficulty in determining ad campaign ROI is tied to the type of online campaign used.
Return On Investment. A measure of a firm's profitability in which profits are expressed as a percentage of investment.
Return on Investment. A quantitative analysis of investment in advertising and marketing budgets and the resulting return on the investment.
return on investment. See internal rate of return (IRR).
Return on investment. The amount of money one makes from an investment divided by initial investment.
Stands for Return on investment. This is a business term that describes the financial gain on a project or campaign that incurs a cost.
Return on Investment. A concept used in business planning to determine the profit earned in relation to the value of the capital required to produce the profit.
The amount of money directly generated by an investment. The higher the sales, the larger the number of shoppers and the greater the profit margin generated by sales, thus the better the ROI.
Return on investment. Ratio between net income after taxes and total owners' equity; also known as return on equity.