The arbitrary division of a market by country, region, state, zone, district, standard metropolitan statistical area (SMSA), city, etc.

dividing the total market into different geographical units or segments, such as states, regions, counties, cities, or Designated Market Areas ( DMAs); see behavioristic segmentation, demographic segmentation, geodemographic segmentation, and psychographic segmentation.

E.g. country; state; county; region; city; etc.

Grand Mean Growth needs

The process of determining where Internet traffic comes from for the purpose of delivering geo- targeted content or advertising.