Definitions for "Brand image"
the complete set of beliefs and perceptions held by consumers toward a particular brand; the particular impression consumers have about a brand.
Brand image refers to the set of beliefs that customers hold about a particular brand. These are important to develop well since a negative brand image can be very difficult to shake off.
The set of beliefs consumers hold about a particular brand.
The overall visual representation of the “Brand” created from the corporate logos, accent colors, graphical elements, and diagrams used in all the company's materials.
an aggregate of the thoughts customers or investors associate with a particular company symbol, from a product logo to a stock market listing
The set of attributes, characteristics and benefits which a brand is perceived to possess.
How a brand is actually perceived by it customers and constituencies.
A subset of salient and feeling-related associations stored in a brand schema.
Keywords:  thing, living
a living thing