The intangible, but real, value of words, graphics or symbols that are associated with the products or services offered by a business. Developing branding of a site includes the presentation of signage and architecture to create a unique awareness and memory by the potential customer of the products or services offered at that site. Brand equity for a particular business is similar to the goodwill of an enterprise.
a measure of a brand's value or worth to the company that owns it and to the customers who purchase it; consists of intangible and tangible values.
The net value the brand adds to a product. It's measured by the customer's willingness to buy in the future and pay a premium price. It is all about building enduring, profitable brand-customer relationship.
Brand equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product associations. Brand equity also includes other “intangible†assets such as patents, trademarks and channel relationships.
The value of a brand name. Similar to the accountant's concept of goodwill.
The value of a brand as an asset to a corporation or non-profit organization. In Building Strong Brands, David Aaker outlines the four key elements of brand equity: brand name awareness, brand loyalty, perceived quality, and brand associations.
The value a consumer places on the brand. If it is trusted, the brand has positive equity. If it is not credible or trusted, the brand has negative equity. Brand equity is more than intrinsic value placed on the product or service, and encompassing everything that a consumer thinks, feels, and knows about a brand.
The positive differential effect that knowing the brand name has on customer response to the product or service.
The brand equity concept stresses the importance of a brand in marketing strategies, and has become a leading indicator in measuring the strength and value of a brand. Brand equity is defined in terms of the marketing effects uniquely attributable to the brand. Brand equity relates to the fact that different outcomes result in the marketing of a product or service because of its brand name, as compared to if the same product or service did not have that name. Brand equity can be measured across different dimensions like brand awareness, brand loyalty, perceived quality, brand associations etc.
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, which results in personal commitment to, and demand for, the brand; these differentiating qualities make the brand valued and valuable.
The value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.
the concept wherein the brand is considered an asset insofar as it can be sold or bought for a price. A powerful brand is said to have high brand equity.
The level of awareness and consumer knowledge generated by a company's brands and/or products. Brand equity is best built by an alignment of a company's promise (or brand), and its execution and delivery of that promise.
The value - both tangible and intangible that a brand adds to a product/service.
the stockpiling of brand identity that the marketplace attributes to your brand. Have your past branding efforts resulted in perceived attributes
Brand’s value over other brands.
the perceived assets and liabilities associated with a brand, as reflected in people's attitude towards it, that add to or detract from its value in their mind
Consumers' total assessment of a product, the company, and other variables that either adds to or subtracts from a brand's value.
Brand equity is the added value a brand name identity brings to a product or service beyond the functional benefits provided.
The emotional, tangible, and monetary value of your brand.
The value of the brand in its holistic sense to its owners as a corporate asset.
Brand equity is a set of perceptions, knowledge, and behaviors on the part of customers that creates demand and/or a price premium for a branded product—in other words, what the brand is worth to a customer. Brand equity may also be defined as a set of elements such as brand associations, market fundamentals and marketing assets that help distinguish one brand from another.
Brand equity is the value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product.