Definitions for "Brand Equity"
The intangible, but real, value of words, graphics or symbols that are associated with the products or services offered by a business. Developing branding of a site includes the presentation of signage and architecture to create a unique awareness and memory by the potential customer of the products or services offered at that site. Brand equity for a particular business is similar to the goodwill of an enterprise.
a measure of a brand's value or worth to the company that owns it and to the customers who purchase it; consists of intangible and tangible values.
The net value the brand adds to a product. It's measured by the customer's willingness to buy in the future and pay a premium price. It is all about building enduring, profitable brand-customer relationship.
An immediately recognisable brand image such as Amazon.co.uk.
The accrued value of a brand, developed over a period of time, that creates a positive brand image, drives demand, and modifies client attitudes toward the brand.
A positive image established through name recognition (for example, Amazon.com).
marketing goals
The marketing and financial value associated with a brand's strength in a market.
Keywords:  earned, money, name
money earned by brand name