A product label or brand owned by a wholesaler or a retailer (i.e., a supermarket item bearing a store label with an item's name) for a line or variety of items for exclusive distribution, usually priced lower than manufactured brands to appeal to bargain conscious customers. (see Own Brand)
Medicines marketed under the name of the retail outlet in which they are sold; they are also known as 'own labels'.
Situation where affiliates are able to use only their logo, name and branding on the pages to which they send visitors through affiliate links.
a brand owned, developed, and sold exclusively by a retailer
a product label owned by a retailer or a wholesaler
A wholesaler's or retailer's label bearing its brand name; Prize Reward given to winner in a contest, sweepstakes or chance promotion; also sometimes refers to salesmen's incentive award, and official state lottery awards.
Proprietary cards only accepted at that merchants retail location.
Programs offered by GPO's and Distributors whereby vendors and/or distributors can market their products using either a GPO label cutting out a third party such as a manufacturer.
Paper made by a paper mill to be sold under a customer's brand name rather than the mill's. The paper may be the same as one sold under the mill brand name, or the private label customer may require unique specifications for its paper. Examples include copy paper that carries the Xerox label, made at several different mills, and office papers that carry the Hewlett-Packard label. The private label customer does not own or operate the paper mill, only contracts with it for paper marketed under the customer's label.
A label owned by a wholesaler or a retailer for a line or variety of items for exclusive or controlled distribution. Sometimes referred to as a controlled brand, franchised label, or store brand
Merchandising hosiery products under the name of a retail operation, as opposed to manufacturer's brand names. Private label programs, sometimes called private brands, can include all varieties of men's or women's pantyhose, stockings, or socks.
Brand of product that typically carries the retailer or wholesalers name.
A product line exclusively distributed by a wholesaler/ retailer, which may be manufactured under contract for the private label user. See controlled brand; franchised label; house brands.
A full solution including branded DNS, to run your own Internet Service Provider. Very popular with resellers who want to be their own solutions provider, but who do not want the problems of handling the technological aspect or hiring the manpower to run it.
a line of products specially manufactured and labeled for a drug store chain. This category reports the combined activity of private labels for all drug store chains.
Goods manufactured by one company but sold under another company's brand name. Private label goods can be found in many industries including clothing, food, cosmetics, and industrial and pharmaceutical companies. See also OEM.
An exclusive retailer or distributor brand usually in the low-value segment.
Manufacturing the same product under a different name for another company.
A retailer's proprietary card. Accepted only at that merchant's retail establishments.
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.