Definitions for "Brand Identity"
all the cues that collectively provide a particular look or recognition of a brand; colors, distinctive typography, symbols, and other factors that make a brand identifiable as a distinct entity.
The marks (e.g., symbol, proprietary typeface and/or type application logo) that are used to visually express the brand, usually developed from the positioning and values of the brand.
a seal of recognition and first connectivity with customers
a basic business essential that is central to your marketing effort
The set of characteristics (including graphic elements) by which a company or brand is definitely recognizable or known. Refers to any use of the FedEx name or image.
the unique set of attributes that define your brand. Who are you
a trademark or distinctive name that identifies your business in the mind of the consumer
A unique set of associations that the brand strategist aspires to create or maintain. These associations represent what the brand should stand for and imply a potential promise to customers. It is important to note that a brand identity refers to the strategic goal for a brand; while brand image is what currently resides in the minds of consumers.
The way a brand presents itself to the consumer.
the information that clearly identifies the customer organization's business enterprise to both its external and internal stakeholders. This includes: What the enterprise is (e.g., a competent and successful organization), What the enterprise does (e.g., run the premier online office supply exchange), and What the enterprise does for its users (e.g., empowers users to easily buy and resell the enterprise's products and services).
Positions customerĂ¢â‚¬(tm)s relative perceptions of one brand to other competitive alternatives.
where a product is instantly recognized as belonging to a particular manufacturer by its image
Names and logos applied to an organization, and its products and services.