a symbol, design, or distinctive lettering or coloring that cannot be spoken; Exclusive use by the owner is guaranteed only if it is registered as a trademark.

A unique way of identifying our organization using a logotype and symbol

The proprietary combination of names, symbols, and colors that convey visually a brand's identity. Each of our Brand Marks represents the unique essence of the respective brand—everything it is and does, its image in the minds of the consumers and merchants who use it, its personality and promise. Brand Marks are used in printed communications, on-screen communications, and in advertising.

A simple graphic element (with or without text) used to identify a company. Notable examples include the Nike swoosh and McDonald's golden arches.