Definitions for "Brand Experience"
The process by which the customer realizes new dimensions of himself or herself through the brand, via sensory, emotional or cognitive interactions. Typically, a brand experience becomes meaningful only when it exceeds expectations, i.e., makes a difference.
What the customer passes on to others, or returns to the company, once engaged by the brand. Brand experience writes the brand story.
The means by which a brand is created in the mind of a stakeholder. Some experiences such as retail environments, advertising, products/services, websites, etc are easily controlled by the business. Some like journalistic comment and word of mouth are less easily controlled.