Definitions for "Brand Audit"
a chance to take a fresh look at your brand from a number of perspectives
a compliance assessment of the commercial and visual aspects of a brand and an interpretation of its impact on current and future financial performance
a comprehensive examination of a brand that will assess the health of the brand while uncovering its sources of equity
The process of working alongside company representatives to investigate the nature and personality intrinsic to a brand - with a view to defining the core values of the brand.
Stealing Share’s brand report card that grades the brand in several categories in order evaluate the brand’s overall efficiency.
a perfect opportunity to involve all staff in the branding process