a comprehensive examination of a brand that will provide a snapshot of where your brand stands today while providing insights as to what new sources of equity might be built upon in the future
an in-depth look at your brand from several perspectives
A brand audit is a comprehensive and systematic examination of a brand involving activities (both tangible and intangible) to assess the health of the brand, uncover its sources of equity and suggest ways to improve and leverage that equity. The brand audit requires the understanding of brand equity sources from the perspective of both the firm and the consumer.
A specific examination of all aspects of the firm's brand.
A comprehensive and systematic examination of all collateral (both tangible and intangible) which relates to a brand.