Given the huge disparity between the rates available from a desperate corporation that needs to save its reputation from nasty allegations, and those from a tiny (or stingy) outfit wanting a routine press release, these are the broadest of broad-brush strokes... Category definitions for Public relations High budget Large commercial organisations Government departments, quangos Larger trade unions and national charities Low budget Small commercial organisations Most trade unions Small voluntary organisations and charities
The acts of communicating what you are to the public. This is not to be confused with publicity, which is just one of the methods used in communicating the image.
Building good relations with the company’s various publics by obtaining favorable publicity, building up a good "corporate image," and handling or heading off unfavorable rumors, stories, and events.
any activities or events that help promote a favorable relationship between a company and its customers and prospects; activities used to influence the press to print stories that promote a favorable image of a company and its products or services.
There are many definitions of Public Relations, ranging from the profound to the profane. In a phrase (courtesy of the Public relations Society of America), "Public relations helps an organization and its publics adapt mutually to each other." The PRSA has much more to say on the matter here. For a glimpse of how PR pros -- sometimes irreverently -- define their own trade in 45-words-or-less, take a look here.
Promoting a good image of a business to their customers
a full-service PR consultancy with an excellent track record in developing effective PR strategies to help clients grow their businesses
Building good relations with the company's various publics by obtaining favourable publicity, building up a good “corporate image,” and handling or heading off unfavourable rumours, stories, and events. Major PR tools include press relations, product publicity, corporate communications, lobbying, and counselling.
Activities intended to create a favourable image of an organisation among its publics and to foster mutual understanding between the two. An organisation's publics includes any group having an actual or potential interest in, or impact upon, an organisation's prospects of achieving its goals.
A form of unpaid, nonpersonal communication, the goal of which is to present the bank in a favorable light through news stories and other media coverage.
a variety of skills and tactics developed to create favorable opinion for a person, event, or product that ultimately supports the firm's bottom line. You turn to a public relations firm to help you achieve media coverage.
The deliberate promotion of a specific image for a business. Often confused with publicity which is simply the materials used in a specific part of a public relations effort.
Consistent management of the relationships of a company to all internal and external dialog groups of relevance, aimed at building trust and confidence. Public relations are always conducted at the strategic level of management, and at the operative marketing level. By means of public relations a relationship of mutual understanding is established, and a balance of interests between all stakeholders is achieved.
The process of building good relations with the organisations various stakeholders.
A business whereby the public is introduced favorably to something new or pre-existing.
Public relations (PR) is the business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building an image. In other (non-PR) words, "public relations" is a PR euphemism for some kinds of (what used to be called) propaganda .
"Public Relations" was the eleventh episode aired of the TV comedy series Arrested Development.