Managing bad publicity to reduce damage to brand equity and sales. For instance, drunk pilot landing a plane in the sea. Few websites make provision for rapid response by PR staff to such issues and by the time an apologia gets up on a site it isn't in the public eye anyway.

The process concerned with managing the whole range of impacts following a disaster, including elements such as adverse media coverage and loss of customer confidence.

A broad term that refers to an organizations pre-established activities and guidelines, for preparing and responding to significant catastrophic events or incidents (i.e., fire, earthquake, severe storms, workplace violence, kidnapping, bomb threats, acts of terrorism, etc.) in a safe and effective manner. A successful crisis management plan also incorporates other organizational programs such as , emergency response , disaster recovery, risk management, communications, business continuity, etc.

Administrative measures that identify, acquire, and plan the use of resources needed to anticipate, prevent, and and/or resolve a threat to public safety (e.g., terrorism)

Measures to identify, acquire, and plan the use of resources needed to anticipate, prevent, and/or resolve a threat or act.

Measures to resolve the hostile situation, investigate, and prepare a criminal case for persecution under Federal law.

The practice of preparing a communications plan that can be effectively put into action in the event of a potentially negative issue for a company or organization.

Having a communications plan in place that can be effectively put into action when something goes wrong for a company or organisation. For instance, how a product recall will be handled.

Steps to take when a contingency plan doesn’t solve the associated problem. [[email protected]

An organization's methods for dealing with emergencies.

Establishing methods and policies to be used when an organization's operations become involved in an emergency affecting the public. This includes policies and procedures for the distribution of information to employees, media, government and other key publics.

The overall coordination of an organization's response to a crisis, in an effective, timely manner, with the goal of avoiding or minimizing damage to the organization's profitability, reputation, or ability to operate.