a trade magazine or paper editorially designed for individuals holding similar positions or job functions in different industries or types of businesses; e.g., publications aimed at purchasing agents, computer programmers, sales managers, or public relations directors regardless of industry or business. Examples: Purchasing, Auditing, Sales & Marketing Management, Public Relations Quarterly, Advertising Age. See vertical publication.

A publication having very broad editorial material. A vertical publication reaches a far more segmented audience.

A business publication targeted at individuals who share common interests, responsibilies or positions, regardless of the industry in which they work. Contributed by: MarcommWise Staff