The total number of people who read a publication, which can be higher than the number of people who buy it.
The people that read an issue of a publication, regardless of how they obtain the copy.
The number of readers of a newspaper, magazine, etc. Circulation is calculated by the number of copies sold, but readership can only be assessed by a survey.
A term used to express readership of a particular advertisement, and not of a particular publication.
the audience reached by written communications (books or magazines or newspapers etc.)
A print publication's circulation multiplied by its pass-along audience, normally expressed in "readers per copy."
The total number of individuals within a target audience who are readers of a publication.
Readership as a general term refers to the number of people reading a particular publication. This includes both the individual that purchased the publication and the persons other than the purchaser who have read the publication.
The number of adults (18+) in a specified geographic area who "read or looked into" into the publication yesterday.
Number of people who read a publication as opposed to the number of people who receive it.
Total number of people exposed to a publication.
1. The extent to which advertising parts of a publication are read 2. The ratio of actual readers or viewers of a medium.
