Definitions for "MAKEGOOD"
An advertisement run as a replacement for one that was scheduled but did not run, or that ran incorrectly.
The rescheduling of a commercial announcement by a station free of charge, when the originally scheduled advertisement was missed, pre-empted or improperly run.
Substitute airtime that is given to the advertiser free of charge to make up for a commercial that did not air during a daypart that the advertiser had bought.