A flat surface, as of a panel or of a fence, on which bills are posted; a bulletin board.
A large board out of doors and visible to passers-by, on which the space is rented for advertising purposes; also, the advertising displayed on such a board.
a large flat upright structure with advertising affixed and which is intended for viewing from extended distances, i.e., more than 50 feet; usually erected off to the sides of roads and highways and within easy notice of people in passing vehicles. Includes displays such as 30-sheet poster, 24-sheet poster, 8-sheet poster, bulletin, poster panel, and stadium or arena signage, just to mention some of the types. In television or radio advertising, the term also applies to the brief announcement (10 seconds or less) at the beginning, middle, or end of a broadcast program in the form of “The following portion of this program is brought (has been brought) to you by (sponsor's name).” See open billboard, middle billboard, and close billboard.
A large outdoor printed sign. Costs for a specific billboard are determined by the amount of traffic that passes its location, plus the board's size and visibility.
An announcement identifying a sponsor at the beginning or end of a program.
A large outdoor board used for posting advertising. The name comes from the traditional practice of posting bills,or prepainted messages. In the 19th century, it became common for businesses to lease separate board space for their bills, hence the name billboard.
Two very different meanings: 1) an announcement or sponsor identification promoting a radio or TV show; 2) an outdoor sign or poster.
Sponsoring the announcement/identification at the beginning, end or break of a radio or television program.
a large printed sign displayed outdoors, often along a roadside
A common name for outdoor signs located along streets and highways in either paper or vinyl.
Free announcement at the beginning or end of a radio broadcast (usually 10 seconds or less), given to a sponsor or advertiser in TV or Radio, an advertising structure for outdoor media.
A large outdoor sign or poster displaying a message.
Space for outdoor advertising
Large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Billboard displays include, but not limited to: 30-sheet posters, 8-sheet posters, vinyl-wrapped posters, bulletins, wall murals and stadium/arena signage.
In outdoor media, a billboard is an advertising structure. In broadcast, sponsor mentions given to an advertiser in return for a major commitment to a program, usually to one that purchases multiple commercials within a program (i.e., a "sponsor" of the program).
In broadcast, two to 10 seconds in length, given to an advertiser as part of an advertising package or sponsorship (usually in the beginning and end of a program – This program is being brought to you by XXXX). In outdoor media, an advertising structure.
Panel/poster in public space, ideally a high-traffic area.
an outdoor sign with a separate service. If a billboard does not have a separate service, it is to be treated as a sign for purposes of this fee schedule.
Outdoor advertising display, often alongside a highway; text on-screen presentation of a station's upcoming programs.
A short announcement to identify a sponsor at the beginning or end of a production element such as the news or traffic/weather reports.
A large outdoor board used for posting advertising (see bulletin).
Outdoor advertising panels used for advertising.
Name mentions given to an advertiser in return for a program/station commitment (often to a "sponsor" of the program).
Outdoor advertising in the form of large, standardized posters.
A panel for the display of advertisements in public places, such as alongside highways or on the sides of buildings.
See Outdoor Advertising Display.
Popular name for an outdoor sign. Also, television presentation of the name of a program sponsor, plus a slogan, used in announcing the program beginning and end.
hoarding, advertising hording
Standardized large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Billboard displays include, but are not limited to: bulletin, wall murals, wrapped posters, 30-sheet posters and 8-sheet posters.
A billboard is a large outdoor advertising structure, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers.