a Terrible Thing to Waste Discuss how to create a closed-loop lead management system, using a systems approach, which dramatically increases sales results and productivity as well as creates reports on the ROI for each marketing activity

A sales lead is the identity of a person or entity potentially interested in purchasing a product of service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities such as cold calling.